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Internet marketing
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E-marketing ; Vol. 3
24
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ECONIS (ZBW)
24
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The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karlajuoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
-
2012
Persistent link: https://www.econbiz.de/10009575073
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2
Between physical and virtual reality : the case of Benetton Brand, "A Company that is Born From Ideas"
De Rosa, Annamaria Silvana
;
Bocci, Elena
-
2012
Persistent link: https://www.econbiz.de/10009575081
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3
Social networking and privacy : a contradiction?
Ortmann, Steffen
;
Langendörfer, Peter
;
Maaser, Michael
-
2012
Persistent link: https://www.econbiz.de/10009575082
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4
Segmentation challenges posed by 'transnationals' in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
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2012
Persistent link: https://www.econbiz.de/10009575084
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5
Theoretical approaches to the marketing of innovation in biotechnology firms : new products for new markets
Bas, Tomas Gabriel
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2012
Persistent link: https://www.econbiz.de/10009575086
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6
Business-to-Consumers eCommerce : how companies use the Internet in marketing products and services to consumers
Karakaya, Fahri
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2012
Persistent link: https://www.econbiz.de/10009575087
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7
A knowledge management approach to marketing and the advent of customer knowledge management
Mjahed, Samiha
;
Triki, Abdelfattah
-
2012
Persistent link: https://www.econbiz.de/10009575092
Saved in:
8
Exploring the potential of e-CRM in SME marketing practice
McMahon, Fiona
;
O'Donnell, Aodheen
-
2012
Persistent link: https://www.econbiz.de/10009575094
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9
Mobile marketing management : marketing objectives, types and implementation techniques
Pousttchi, Kay
;
Wiedemann, Dietmar G.
-
2012
Persistent link: https://www.econbiz.de/10009575095
Saved in:
10
Path to success : innovative managerial approach
Genis-Gruber, Ahu
;
Aktas, Ramazan
-
2012
Persistent link: https://www.econbiz.de/10009575097
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