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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
28
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ECONIS (ZBW)
28
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Implications of linear versus dummy coding for pooling of informations in hierarchical models
Otter, Thomas
;
Kosyakova, Tetyana
- In:
Quantitative marketing and marketing management : …
,
(pp. 171-190)
.
2012
Persistent link: https://www.econbiz.de/10009621120
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2
Knowledge generation in marketing
Leeflang, Peter
;
Peluso, Alessandro M.
- In:
Quantitative marketing and marketing management : …
,
(pp. 149-170)
.
2012
Persistent link: https://www.econbiz.de/10009621122
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3
Supporting strategic product portfolio planning by market simulation : the case of the future powertrain portfolio in the automotive industry
Kieckhäfer, Karsten
;
Volling, Thomas
;
Spengler, Thomas S.
- In:
Quantitative marketing and marketing management : …
,
(pp. 123-147)
.
2012
Persistent link: https://www.econbiz.de/10009621124
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4
Using artificial neural nets for flexible aggregate market response modeling
Hruschka, Harald
- In:
Quantitative marketing and marketing management : …
,
(pp. 103-121)
.
2012
Persistent link: https://www.econbiz.de/10009621125
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5
Using multi-informant designs to address key informant and common method bias
Homburg, Christian
;
Klarmann, Martin
;
Totzek, Dirk
- In:
Quantitative marketing and marketing management : …
,
(pp. 81-102)
.
2012
Persistent link: https://www.econbiz.de/10009621126
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6
Choice modeling and SEM : integrating two popular modeling approaches in empirical marketing research
Hildebrandt, Lutz
;
Temme, Dirk
;
Paulssen, Marcel
- In:
Quantitative marketing and marketing management : …
,
(pp. 63-80)
.
2012
Persistent link: https://www.econbiz.de/10009621127
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The consistency adjustment problem of AHP pairwise comparison matrices
Gastes, Dominic
;
Gaul, Wolfgang
- In:
Quantitative marketing and marketing management : …
,
(pp. 51-62)
.
2012
Persistent link: https://www.econbiz.de/10009621128
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8
Implementing the Pareto/NBD model : a user-friendly approach
Bemmaor, Albert C.
;
Glady, Nicolas
;
Hoppe, Daniel
- In:
Quantitative marketing and marketing management : …
,
(pp. 39-49)
.
2012
Persistent link: https://www.econbiz.de/10009621131
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9
Studying business administration in Vienna : the perception of alternative educational institutions by freshman now and then
Ebster, Claus
;
Reisinger, Heribert
- In:
Quantitative marketing and marketing management : …
,
(pp. 587-599)
.
2012
Persistent link: https://www.econbiz.de/10009621544
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10
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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