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Year of publication
Subject
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Preismanagement 22 Pricing strategy 22 B-to-B-Marketing 7 Business-to-business marketing 7 Customer value 5 Kundenwert 5 Consumer behaviour 4 Konsumentenverhalten 4 Competitive strategy 3 Firm performance 3 Unternehmensperformance 3 Wettbewerbsstrategie 3 Betriebliche Wertschöpfung 2 Führungskräfte 2 Innovation 2 Lieferantenmanagement 2 Managers 2 Market segmentation 2 Marktsegmentierung 2 Organisationstheorie 2 Organization theory 2 Supplier relationship management 2 Theorie 2 Theory 2 Value creation 2 Willingness to pay 2 Zahlungsbereitschaftsanalyse 2 Branchenentwicklung 1 Business cycle 1 Communication 1 Due Diligence 1 Due diligence 1 Evolutionary economics 1 Evolutionsökonomik 1 Industrie 1 Innovation management 1 Innovationsmanagement 1 KMU 1 Kaufentscheidung 1 Kommunikation 1
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Type of publication
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Article 27
Type of publication (narrower categories)
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Aufsatz im Buch 27 Book section 27 Case study 1 Fallstudie 1
Language
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English 27
Author
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Liozu, Stephan M. 4 Hinterhuber, Andreas 2 Andersson, Linn 1 Baker, Ronald J. 1 Balan, Carmen 1 Bedotto, Roberto 1 Biehn, Niels 1 Coppoolse, Richard 1 Crouch, W. Michael 1 Drews, Ralf 1 Dvorin, David 1 Ecker, Kellie 1 Farrés, Rafael 1 Forth, Steven 1 Haedt, Jered W. 1 Hallberg, Niklas L. 1 Hunsicker, Greg 1 Huxol, Darren 1 Hyde, Nelson 1 Jalora, Anshu 1 Johansson, Magnus 1 Lennon, Vernon E. 1 Lowe, Ben 1 Lowe, Julian F. 1 Lynch, David 1 Macdivitt, Harry 1 Mitchell, Kevin 1 Moorman, Mike 1 Perelli, Sheri 1 Provines, Christopher D. 1 Resende, Fernando 1 Snelgrove, Todd 1 Somers, Toni M. 1 Stiving, Mark 1 Trevenen, Linda 1 Zawada, Craig 1
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Innovation in pricing : contemporary theories and best practices 27
Source
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ECONIS (ZBW) 27
Showing 1 - 10 of 27
Cover Image
The next frontier of the pricing profession
Mitchell, Kevin - In: Innovation in pricing : contemporary theories and best …, (pp. 403-409). 2013
Persistent link: https://www.econbiz.de/10009628006
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Applying consumer psychology to software pricing
Jalora, Anshu - In: Innovation in pricing : contemporary theories and best …, (pp. 393-400). 2013
Persistent link: https://www.econbiz.de/10009628007
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Research on odd prices : dead end or field of potential innovation?
Balan, Carmen - In: Innovation in pricing : contemporary theories and best …, (pp. 376-392). 2013
Persistent link: https://www.econbiz.de/10009628008
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Behavioral aspects of pricing
Lowe, Ben; Lowe, Julian F.; Lynch, David - In: Innovation in pricing : contemporary theories and best …, (pp. 357-375). 2013
Persistent link: https://www.econbiz.de/10009628009
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Winning on the margin : the B2B value imperative
Moorman, Mike - In: Innovation in pricing : contemporary theories and best …, (pp. 323-343). 2013
Persistent link: https://www.econbiz.de/10009628011
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Implementing effective pricing strategies : tools for tracking prices
Coppoolse, Richard - In: Innovation in pricing : contemporary theories and best …, (pp. 310-322). 2013
Persistent link: https://www.econbiz.de/10009628012
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Innovations in determining willingness-to-pay for B2B companies
Biehn, Niels; Zawada, Craig - In: Innovation in pricing : contemporary theories and best …, (pp. 288-297). 2013
Persistent link: https://www.econbiz.de/10009628014
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Value : distilling the essence
Macdivitt, Harry - In: Innovation in pricing : contemporary theories and best …, (pp. 273-287). 2013
Persistent link: https://www.econbiz.de/10009628015
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Using economic value communication to bend business-to-business buyers' value perceptions
Provines, Christopher D. - In: Innovation in pricing : contemporary theories and best …, (pp. 255-272). 2013
Persistent link: https://www.econbiz.de/10009628016
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A zero-based approach to the pricing strategy
Bedotto, Roberto - In: Innovation in pricing : contemporary theories and best …, (pp. 245-252). 2013
Persistent link: https://www.econbiz.de/10009628017
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