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Innovation in pricing : contemporary theories and best practices
27
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ECONIS (ZBW)
27
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The next frontier of the pricing profession
Mitchell, Kevin
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 403-409)
.
2013
Persistent link: https://www.econbiz.de/10009628006
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2
Applying consumer psychology to software pricing
Jalora, Anshu
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 393-400)
.
2013
Persistent link: https://www.econbiz.de/10009628007
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3
Research on odd prices : dead end or field of potential innovation?
Balan, Carmen
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 376-392)
.
2013
Persistent link: https://www.econbiz.de/10009628008
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4
Behavioral aspects of pricing
Lowe, Ben
;
Lowe, Julian F.
;
Lynch, David
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 357-375)
.
2013
Persistent link: https://www.econbiz.de/10009628009
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5
Winning on the margin : the B2B value imperative
Moorman, Mike
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 323-343)
.
2013
Persistent link: https://www.econbiz.de/10009628011
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6
Implementing effective pricing strategies : tools for tracking prices
Coppoolse, Richard
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 310-322)
.
2013
Persistent link: https://www.econbiz.de/10009628012
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7
Innovations in determining willingness-to-pay for B2B companies
Biehn, Niels
;
Zawada, Craig
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 288-297)
.
2013
Persistent link: https://www.econbiz.de/10009628014
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8
Value : distilling the essence
Macdivitt, Harry
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 273-287)
.
2013
Persistent link: https://www.econbiz.de/10009628015
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9
Using economic value communication to bend business-to-business buyers' value perceptions
Provines, Christopher D.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 255-272)
.
2013
Persistent link: https://www.econbiz.de/10009628016
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10
A zero-based approach to the pricing strategy
Bedotto, Roberto
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 245-252)
.
2013
Persistent link: https://www.econbiz.de/10009628017
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