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Visionary pricing : reflections and advances in honor of Dan Nimer
14
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ECONIS (ZBW)
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Using case ROI to determine customer and segment value in the business-to-business environment
Holden, Reed K.
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 153-171)
.
2012
Persistent link: https://www.econbiz.de/10009676123
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2
Price and customers' perceptions of value
Monroe, Kent B.
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 129-152)
.
2012
Persistent link: https://www.econbiz.de/10009676125
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3
Emergent pricing strategy
Smith, Gerald E.
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 103-126)
.
2012
Persistent link: https://www.econbiz.de/10009676126
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4
Incorporating competitive strategy in pricing strategy
Cressman, George E.
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 81-101)
.
2012
Persistent link: https://www.econbiz.de/10009676138
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5
Integrating marketing and operational choices for profit growth
Nagle, Thomas T.
;
Thompson, Lisa
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 47-60)
.
2012
Persistent link: https://www.econbiz.de/10009676140
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6
The founding principles and strategies of pricing
Smith, Gerald E.
;
Nimer, Daniel A.
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 13-44)
.
2012
Persistent link: https://www.econbiz.de/10009676142
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7
Capturing the value of pricing analytics
Davenport, Chuck
;
Norkus, John
;
Simonetto, Michael
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 299-333)
.
2012
Persistent link: https://www.econbiz.de/10009678012
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8
Creating value with sales promotion strategies that a void price discounting
Ueda, Takaho
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 213-256)
.
2012
Persistent link: https://www.econbiz.de/10009678031
Saved in:
9
How price consulting is coming of age
Simon, Hermann
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 61-79)
.
2012
Persistent link: https://www.econbiz.de/10009676139
Saved in:
10
Prepare your pricing operations for change
Sodhi, Navdeep S.
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 335-355)
.
2012
Persistent link: https://www.econbiz.de/10009678011
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