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Journal of marketing analytics : JMA
106
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ECONIS (ZBW)
106
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What's in a number? : the interesting challenge of knowledge diffusion : editorial
Krishen, Anjala S.
;
Petrescu, Maria
- In:
Journal of marketing analytics : JMA
8
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012296850
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Protecting survey data on a consumer level
Schneider, Matthew J.
;
Iacobucci, Dawn
- In:
Journal of marketing analytics : JMA
8
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012296851
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Mediating effect of reasons on the relationship between altruism and green hotel patronage intention
Tan, Ling Ling
;
Norzalita Abd Aziz
;
Abdul Hafaz Ngah
- In:
Journal of marketing analytics : JMA
8
(
2020
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10012296852
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4
The contribution of analytic visualizations to the marketing of sustainable products
Mathaisel, Dennis F. X.
;
Comm, Clare L.
- In:
Journal of marketing analytics : JMA
8
(
2020
)
1
,
pp. 31-38
Persistent link: https://www.econbiz.de/10012296853
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5
The importance of high-quality data and analytics during the pandemic : editorial
Petrescu, Maria
;
Krishen, Anjala S.
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 43-44
Persistent link: https://www.econbiz.de/10012296856
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6
The evolution of behavioral loyalty and customer lifetime value over time : investigation from a Casino Loyalty Program
Yoo, Myongjee
;
Bai, Billy
;
Singh, Ashok K.
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012296857
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Price sensitivity versus ethical consumption : a study of Millennial utilitarian consumer behavior
López-Fernández, Andrée Marie
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 57-68
Persistent link: https://www.econbiz.de/10012296859
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8
Interaction of normative and predictive expectations in customer satisfaction and emotions
Meirovich, Gavriel
;
Jeon, Myunghee Mindy
;
Coleman, …
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 69-84
Persistent link: https://www.econbiz.de/10012296860
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9
Applications of SOR and para-social interactions (PSI) towards impulse buying : the Malaysian perspective
Lee, Yi Yong
;
Gan, Chin Lay
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012296862
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To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? : evidence from the Kingdom of Saudi Arabia
Klabi, Fethi
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10012296864
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