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Pelsmacker, Patrick de
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
30
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ECONIS (ZBW)
30
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1
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The changing roles of advertising : [extended versions …
,
(pp. 233-243)
.
2013
Persistent link: https://www.econbiz.de/10009773026
Saved in:
2
"I" lose, "others" gain : message framing and beneficial appeals in ads promoting green consumption
Langer, Alexandra
- In:
The changing roles of advertising : [extended versions …
,
(pp. 223-232)
.
2013
Persistent link: https://www.econbiz.de/10009773028
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3
The effectiveness of green advertisements : combining ad-based and consumer-based research
Vlieger, Lynn De
;
Hudders, Liselot
;
Verleye, Gino
- In:
The changing roles of advertising : [extended versions …
,
(pp. 213-222)
.
2013
Persistent link: https://www.econbiz.de/10009773031
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4
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
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5
Cross-media synergy : exploring the role of the integration of ads in cross-media campaigns
Voorveld, Hilde A. M.
;
Valkenburg, Sanne
- In:
The changing roles of advertising : [extended versions …
,
(pp. 187-200)
.
2013
Persistent link: https://www.econbiz.de/10009773035
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6
Investigating the entertainment-persuasion link : can educational games influence attitudes toward products?
Waiguny, Martin K. J.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 173-186)
.
2013
Persistent link: https://www.econbiz.de/10009773037
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Modeling synergies in cross-media strategies : on-line and off-line media
Suklan, Jana
;
Žabkar, Vesna
- In:
The changing roles of advertising : [extended versions …
,
(pp. 159-171)
.
2013
Persistent link: https://www.econbiz.de/10009773039
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8
Message framing : how source credibility moderates the effects of outcome type and outcome valence
Praxmarer-Carus, Sandra
;
Czerwinka, Marina Isabel
- In:
The changing roles of advertising : [extended versions …
,
(pp. 147-158)
.
2013
Persistent link: https://www.econbiz.de/10009773041
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9
Is website interactivity always beneficial? : an elaboration likelihood model approach
Palla, Polyxeni
;
Tsiotsou, Rodoula H.
;
Zotos, Yorgos C.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 131-145)
.
2013
Persistent link: https://www.econbiz.de/10009773043
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10
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
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