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Marketing theory
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Kumar, V.
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Legends in marketing
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ECONIS (ZBW)
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Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
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2
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
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3
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
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4
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
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5
Marketing research: new methodology
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204932
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6
Marketing research: applications
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204933
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7
Forecasting in marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
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8
International marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204935
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9
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
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10
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
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