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Year of publication
Subject
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Marketing 3 Advertising 2 Advertising industry 2 B-to-B-Marketing 2 Business-to-business marketing 2 Geschichte 2 Großbritannien 2 History 2 Marketing management 2 Marketingmanagement 2 Media professions 2 Medienberufe 2 USA 2 United Kingdom 2 United States 2 Werbewirtschaft 2 Werbung 2 Australia 1 Australien 1 Betriebliche Finanzwirtschaft 1 Brand management 1 Budgetierung 1 Business organization 1 Caribbean countries 1 Consumer goods marketing 1 Dienstleistungsmanagement 1 Ernährungsindustrie 1 Finanzierung 1 Food industry 1 Food retailing 1 Karibischer Raum 1 Konsumgütermarketing 1 Lebensmitteleinzelhandel 1 Managerial finance 1 Markenführung 1 Market research 1 Marketinginformationssystem 1 Marktforschung 1 Service management 1 Tourism industry 1
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Type of publication
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Book / Working Paper 11
Type of publication (narrower categories)
All
Collection of articles of several authors 2 Sammelwerk 2 Guidebook 1 Handbook 1 Handbuch 1 Ratgeber 1
Language
All
English 11
Author
All
Piercy, Nigel 2 Evans, Martin 1 Frederick, Justus George 1 Gayle, Dennis John 1 Goodrich, Jonathan N. 1 Haase, Albert E. 1 Jones, Geoffrey 1 Keeler, Floyd Y. 1 Linacre, Nigel 1 Lockwood, R. Bigelow 1 Majaro, Simon 1 Spillard, Peter 1 Weinstein, Arnold K. 1
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Published in...
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Routledge library editions / Marketing 11
Source
All
ECONIS (ZBW) 11
Showing 1 - 10 of 11
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Adding value : brands and marketing in food and drink
Jones, Geoffrey (contributor) - 2015
Persistent link: https://www.econbiz.de/10010417950
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Organization & marketing
Spillard, Peter - 2015
Persistent link: https://www.econbiz.de/10010417951
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Managing marketing information
Piercy, Nigel; Evans, Martin - 2015
Persistent link: https://www.econbiz.de/10010417952
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Masters of advertising copy
Frederick, Justus George (contributor) - 2015 - Repr. by Garland Publishing Inc. 1985
Persistent link: https://www.econbiz.de/10010417953
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Advertising agency : procedure and practice
Keeler, Floyd Y.; Haase, Albert E. - 2015 - Repr. by Garland Publ. Inc. 1985
Persistent link: https://www.econbiz.de/10010417954
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Marketing budgeting : a political and organisational model
Piercy, Nigel - 2015 - First publ. in 1986 by Croom Helm
Persistent link: https://www.econbiz.de/10010417955
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Marketing : the management way
Weinstein, Arnold K. - 2015 - First publ. in 1986 by George Allen and Unwin
Persistent link: https://www.econbiz.de/10010419378
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Industrial advertising copy
Lockwood, R. Bigelow - 2015 - Repr. 1985 by Garland Publ. Inc.
Persistent link: https://www.econbiz.de/10010419379
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Marketing in perspective
Majaro, Simon - 2015 - First publ. in 1982 by George Allen & Unwin
Persistent link: https://www.econbiz.de/10010419380
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Tourism marketing and management in the Caribbean
Gayle, Dennis John (ed.); Goodrich, Jonathan N. (ed.) - 2015
Persistent link: https://www.econbiz.de/10012875775
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