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Beziehungsmarketing
17
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Kumar, V.
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Handbook of research on customer equity in marketing
21
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ECONIS (ZBW)
21
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1
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
2
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
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3
Interaction orientation and complaint handling
Ramani, Girish
;
Knox, George
- In:
Handbook of research on customer equity in marketing
,
(pp. 448-465)
.
2015
Persistent link: https://www.econbiz.de/10010483414
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4
Implementing marketing return metrics in organizations
Sexton, Donald E.
- In:
Handbook of research on customer equity in marketing
,
(pp. 431-447)
.
2015
Persistent link: https://www.econbiz.de/10010483416
Saved in:
5
Stop grouping and start regulating : a new approach to social media marketing
Kumar, V.
;
Krishnamoorthy, Nandini
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 399-427)
.
2015
Persistent link: https://www.econbiz.de/10010483417
Saved in:
6
Customer equity management : opportunities and threats from new technologies
Srinivasan, Raji
- In:
Handbook of research on customer equity in marketing
,
(pp. 382-398)
.
2015
Persistent link: https://www.econbiz.de/10010483418
Saved in:
7
Co-managing brand equity and customer equity
Luo, Anita
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Handbook of research on customer equity in marketing
,
(pp. 363-381)
.
2015
Persistent link: https://www.econbiz.de/10010483476
Saved in:
8
Risk considerations in the management of customer equity
Bolton, Ruth N.
;
Tarasi, Crina O.
- In:
Handbook of research on customer equity in marketing
,
(pp. 335-362)
.
2015
Persistent link: https://www.econbiz.de/10010483478
Saved in:
9
Customer mindset metrics and firm performance
Srinivasan, Shuba
- In:
Handbook of research on customer equity in marketing
,
(pp. 306-332)
.
2015
Persistent link: https://www.econbiz.de/10010483479
Saved in:
10
Customer-lifetime-value-based resource allocation
Venkatesan, Rajkumar
- In:
Handbook of research on customer equity in marketing
,
(pp. 283-305)
.
2015
Persistent link: https://www.econbiz.de/10010483480
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