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International marketing
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Entrepreneurship in international marketing
13
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ECONIS (ZBW)
13
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1
The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses
Cadeaux, Jack
- In:
Entrepreneurship in international marketing
,
(pp. 307-320)
.
2015
Persistent link: https://www.econbiz.de/10010493024
Saved in:
2
Luxury brands in emerging markets : a case study on China
Cui, Annie Peng
;
Wajda, Theresa A.
;
Walsh, Michael F.
- In:
Entrepreneurship in international marketing
,
(pp. 287-305)
.
2015
Persistent link: https://www.econbiz.de/10010493025
Saved in:
3
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
4
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
5
A framework for understanding firms' foreign exit behavior
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Entrepreneurship in international marketing
,
(pp. 223-238)
.
2015
Persistent link: https://www.econbiz.de/10010493029
Saved in:
6
A literature review, classification, and simple meta-analysis on the conceptual domain of international marketing : 1990 - 2012
Rana, Sudhir
;
Sharma, Somesh Kr.
- In:
Entrepreneurship in international marketing
,
(pp. 189-222)
.
2015
Persistent link: https://www.econbiz.de/10010493030
Saved in:
7
The effect of social media adoption on exporting firms' performance
Alarcón, María del Carmen
;
Rialp Criado, Alex
;
Rialp …
- In:
Entrepreneurship in international marketing
,
(pp. 161-186)
.
2015
Persistent link: https://www.econbiz.de/10010493031
Saved in:
8
Export marketing strategy and performance among micro and small Brazilian enterprises
Cunha, Reynaldo Dannecker
;
Rocha, Thelma Valeria
- In:
Entrepreneurship in international marketing
,
(pp. 129-159)
.
2015
Persistent link: https://www.econbiz.de/10010493032
Saved in:
9
The effects of dynamic capabilities on value-based pricing and export performance
Hofer, Katharina
;
Niehoff, Lisa Maria
;
Wuehrer, Gerhard A.
- In:
Entrepreneurship in international marketing
,
(pp. 109-127)
.
2015
Persistent link: https://www.econbiz.de/10010493033
Saved in:
10
The alliance capability of technology-based born globals
Oxtorp, Liliya Altshuler
;
Elg, Ulf
- In:
Entrepreneurship in international marketing
,
(pp. 73-107)
.
2015
Persistent link: https://www.econbiz.de/10010493037
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