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From Little's law to marketing science : essays in honor of John D.C. Little
14
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ECONIS (ZBW)
14
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1
John D.C. Little : a profile
Hauser, John R.
;
Urban, Glen L.
- In:
From Little's law to marketing science : essays in …
,
(pp. 1-20)
.
2016
Persistent link: https://www.econbiz.de/10011436070
Saved in:
2
Optimal internet media selection
Danaher, Peter J.
;
Lee, Janghyuk
;
Kerbache, Laoucine
- In:
From Little's law to marketing science : essays in …
,
(pp. 23-48)
.
2016
Persistent link: https://www.econbiz.de/10011436071
Saved in:
3
Strategic marketing metrics to guide pathways to growth
Roberts, John H.
;
Srivastava, Rajendra Krishan
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 49-83)
.
2016
Persistent link: https://www.econbiz.de/10011436072
Saved in:
4
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
Saved in:
5
Deriving customer lifetime value from RFM measures : insights into customer retention and acquisition
Abe, Makoto
- In:
From Little's law to marketing science : essays in …
,
(pp. 127-160)
.
2016
Persistent link: https://www.econbiz.de/10011436074
Saved in:
6
Building and using a micromarketing platform
Yamanaka, Masahiko
- In:
From Little's law to marketing science : essays in …
,
(pp. 161-173)
.
2016
Persistent link: https://www.econbiz.de/10011436075
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7
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
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8
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 211-251)
.
2016
Persistent link: https://www.econbiz.de/10011436077
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9
Disjunctions of conjunctions, cognitive simplicity, and consideration sets
Hauser, John R.
;
Toubia, Olivier
;
Evgeniou, Theodoros
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 255-284)
.
2016
Persistent link: https://www.econbiz.de/10011436078
Saved in:
10
Decision process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisa
;
Neslin, Scott A.
- In:
From Little's law to marketing science : essays in …
,
(pp. 285-316)
.
2016
Persistent link: https://www.econbiz.de/10011436079
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