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Marketing theory
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Baker, Michael John
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The marketing book
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ECONIS (ZBW)
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1
What is marketing?
Baker, Michael John
- In:
The marketing book
,
(pp. 3-20)
.
2016
Persistent link: https://www.econbiz.de/10011471622
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2
Postmodern marketing : dead and buried or alive and kicking?
Brown, Stephen
- In:
The marketing book
,
(pp. 21-36)
.
2016
Persistent link: https://www.econbiz.de/10011471624
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3
Marketing theory
O'Malley, Lisa
;
Lichrou, Maria
- In:
The marketing book
,
(pp. 37-52)
.
2016
Persistent link: https://www.econbiz.de/10011471627
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4
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-85)
.
2016
Persistent link: https://www.econbiz.de/10011471631
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5
Strategic marketing planning : theory and practice
McDonald, Malcolm
- In:
The marketing book
,
(pp. 86-120)
.
2016
Persistent link: https://www.econbiz.de/10011471633
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6
Implementing strategic change
Harris, Lloyd C.
;
Daunt, Kate L.
- In:
The marketing book
,
(pp. 121-148)
.
2016
Persistent link: https://www.econbiz.de/10011471642
Saved in:
7
Consumer behaviour
Gabbott, Mark
;
Hogg, Gill
- In:
The marketing book
,
(pp. 151-165)
.
2016
Persistent link: https://www.econbiz.de/10011471643
Saved in:
8
Marketing research
Birks, David F.
- In:
The marketing book
,
(pp. 166-190)
.
2016
Persistent link: https://www.econbiz.de/10011471644
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9
Qualitative research
Wright, Len Tiu
;
Wright, Rose
- In:
The marketing book
,
(pp. 191-210)
.
2016
Persistent link: https://www.econbiz.de/10011471645
Saved in:
10
Quantitative methods in marketing
Baron, Steve
;
Ashman, Rachel
- In:
The marketing book
,
(pp. 211-270)
.
2016
Persistent link: https://www.econbiz.de/10011471646
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