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Year of publication
Subject
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Consumer behaviour 137 Konsumentenverhalten 137 Beziehungsmarketing 42 Relationship marketing 42 Brand management 39 Markenführung 39 Brand image 26 Markenimage 26 Brand 25 Markenartikel 25 Social Web 20 Social web 20 Marketing 19 Marketing management 19 Marketingmanagement 19 Customer satisfaction 18 Kundenzufriedenheit 18 Nachhaltige Entwicklung 18 Sustainable development 18 Emotion 17 Luxury goods 16 Luxusgüter 16 Sustainability 16 Advertising effects 15 Corporate Social Responsibility 15 Corporate social responsibility 15 Internet marketing 15 Online-Marketing 15 Tourism industry 15 Tourismuswirtschaft 15 Werbewirkung 15 Bibliometrics 14 Bibliometrie 14 Nachhaltigkeit 14 Tourism 14 Tourismus 14 Einzelhandel 13 Lebensverlauf 13 Life course 13 Personality psychology 13
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Online availability
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Undetermined 238 Free 4
Type of publication
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Article 231 Book / Working Paper 11
Type of publication (narrower categories)
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Article in journal 237 Aufsatz in Zeitschrift 237 Aufsatzsammlung 11 Festschrift 4
Language
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English 242
Author
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Kim, Kyung Hoon 10 Mathur, Anil 9 Ko, Eunju 8 Borders, Aberdeen Leila 7 Lester, Deborah H. 7 Bae, Joonheui 6 Moschis, George P. 6 Islam, Tahir 5 Jiang, Qi 5 Dominique-Ferreira, Sérgio 4 Edmondson, Diane R. 4 Ghaffar, Abdul 4 Kim, Juran 4 Cho, Minjung 3 Matthews, Lucy M. 3 Prentice, Catherine 3 Shannon, Randall 3 Son, Sang Chul 3 Thaichon, Park 3 Aoki, Kei 2 Baker, Andrew M. 2 Balikcioglu, Betul 2 Bhattacharya, Prodyut 2 Bhattarai, Ashok 2 Blair, James Robert 2 Bonaparte, Yvette Lynne 2 Braga, Rui José 2 Chattopadhyay, Manojit 2 Dixit, Saurabh Kumar 2 Goi, Chai Lee 2 Hsiao, Aaron 2 Hunt, Shelby D. 2 Hutchins, Jennifer 2 Inks, Scott A. 2 Kasper, Hans D. P. 2 Khan, Muhammad Mumtaz 2 Kim, Sang Jin 2 Kincl, Tomas 2 Lee, Kuan-Huei 2 Madhavaram, Sreedhar 2
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 242
Source
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ECONIS (ZBW) 242
Showing 1 - 10 of 242
Cover Image
Social media influencer attributes and purchase of counterfeit fashion goods : self-determination as a mediator
Tamil Selvi Renganathan; Mei Teh Goi; Goi, Chai Lee - In: Journal of global scholars of marketing science : … 35 (2025) 2, pp. 138-161
Persistent link: https://www.econbiz.de/10015550175
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Opportunity or threat? : the effect of implicit belief and uncertainty avoidance on job replacement
Tam Duc Dinh - In: Journal of global scholars of marketing science : … 35 (2025) 2, pp. 208-224
Persistent link: https://www.econbiz.de/10015550242
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Exploring the moderating roles of environmental consciousness, desire to fly, and desire for luxury in "Fly to Nowhere" initiative
Lau, Kong Cheen; Lee, Sean; Phau, Ian - In: Journal of global scholars of marketing science : … 35 (2025) 3, pp. 399-416
Persistent link: https://www.econbiz.de/10015550552
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Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology
Rana, Avinash; Soodan, Vishal; Kumar, Ashwani; … - In: Journal of global scholars of marketing science : … 34 (2024) 3, pp. 366-392
Persistent link: https://www.econbiz.de/10015048085
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Do not buy this! : strategic self-anticonformity as an advertising tool to increase attention and boost purchase intention
Rawal, Monika; Saavedra, José Luis; Bagherzadeh, Ramin; … - In: Journal of global scholars of marketing science : … 35 (2025) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10015188748
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The impact of public self-consciousness on purchase intentions : roles of self-disclosure and avatar identification
Bui, Thi My; Kim, Miyea; Jiang, Qi; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 35 (2025) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10015188749
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How perceived brand localness affects purchase intentions : examining the role of brand authenticity
Zhang, Chenyu; Han, Bangwool - In: Journal of global scholars of marketing science : … 35 (2025) 1, pp. 76-97
Persistent link: https://www.econbiz.de/10015188751
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Exploring the influence of environmental, utilitarian, and hedonic factors on consumers' intention to purchase and recommend handicraft products
Dalal, Arunava; Bhattacharya, Subhajit; Chattopadhyay, … - In: Journal of global scholars of marketing science : … 35 (2025) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10015188760
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Impacts of personality traits of sustainability-oriented CEO, perceived environmental friendliness and organizational agility on repurchase intention
Son, Sang Chul; Jeong, Soo-Cheol; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 35 (2025) 1, pp. 24-40
Persistent link: https://www.econbiz.de/10015188763
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AI chatbots with visual search : impact on luxury fashion shopping behavior
Qi, Le; Ko, Eunju; Cho, Minjung - In: Journal of global scholars of marketing science : … 35 (2025) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10015549929
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