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Consumer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
242
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ECONIS (ZBW)
242
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1
Social media influencer attributes and purchase of counterfeit fashion goods : self-determination as a mediator
Tamil Selvi Renganathan
;
Mei Teh Goi
;
Goi, Chai Lee
- In:
Journal of global scholars of marketing science : …
35
(
2025
)
2
,
pp. 138-161
Persistent link: https://www.econbiz.de/10015550175
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2
Opportunity or threat? : the effect of implicit belief and uncertainty avoidance on job replacement
Tam Duc Dinh
- In:
Journal of global scholars of marketing science : …
35
(
2025
)
2
,
pp. 208-224
Persistent link: https://www.econbiz.de/10015550242
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3
Exploring the moderating roles of environmental consciousness, desire to fly, and desire for luxury in "Fly to Nowhere" initiative
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of global scholars of marketing science : …
35
(
2025
)
3
,
pp. 399-416
Persistent link: https://www.econbiz.de/10015550552
Saved in:
4
Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology
Rana, Avinash
;
Soodan, Vishal
;
Kumar, Ashwani
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 366-392
Persistent link: https://www.econbiz.de/10015048085
Saved in:
5
Do not buy this! : strategic self-anticonformity as an advertising tool to increase attention and boost purchase intention
Rawal, Monika
;
Saavedra, José Luis
;
Bagherzadeh, Ramin
; …
- In:
Journal of global scholars of marketing science : …
35
(
2025
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10015188748
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6
The impact of public self-consciousness on purchase intentions : roles of self-disclosure and avatar identification
Bui, Thi My
;
Kim, Miyea
;
Jiang, Qi
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
35
(
2025
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10015188749
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7
How perceived brand localness affects purchase intentions : examining the role of brand authenticity
Zhang, Chenyu
;
Han, Bangwool
- In:
Journal of global scholars of marketing science : …
35
(
2025
)
1
,
pp. 76-97
Persistent link: https://www.econbiz.de/10015188751
Saved in:
8
Exploring the influence of environmental, utilitarian, and hedonic factors on consumers' intention to purchase and recommend handicraft products
Dalal, Arunava
;
Bhattacharya, Subhajit
;
Chattopadhyay, …
- In:
Journal of global scholars of marketing science : …
35
(
2025
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10015188760
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9
Impacts of personality traits of sustainability-oriented CEO, perceived environmental friendliness and organizational agility on repurchase intention
Son, Sang Chul
;
Jeong, Soo-Cheol
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
35
(
2025
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015188763
Saved in:
10
AI chatbots with visual search : impact on luxury fashion shopping behavior
Qi, Le
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
35
(
2025
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10015549929
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