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Alternative market research methods : market sensing
12
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ECONIS (ZBW)
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Market sensing and qualitative research : context, philosophy, approach and strategy
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 9-19)
.
2017
Persistent link: https://www.econbiz.de/10011569740
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2
The qualitative research process part 1 : strategy, planning and data collection
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 20-35)
.
2017
Persistent link: https://www.econbiz.de/10011569743
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3
The qualitative research process part 2 : data alalysis and data presentation
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 36-47)
.
2017
Persistent link: https://www.econbiz.de/10011569744
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4
Market sensing using images and emotional scaling
Hancock, Charles
;
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 51-94)
.
2017
Persistent link: https://www.econbiz.de/10011569747
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5
Discourse analysis : analysing talk and text
Crane, Lesley
- In:
Alternative market research methods : market sensing
,
(pp. 95-121)
.
2017
Persistent link: https://www.econbiz.de/10011569748
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6
Consumer ethnography
Churm, Ian
- In:
Alternative market research methods : market sensing
,
(pp. 122-148)
.
2017
Persistent link: https://www.econbiz.de/10011569749
Saved in:
7
Social media networks : rich online data sources
Hanlon, Annmarie
- In:
Alternative market research methods : market sensing
,
(pp. 149-181)
.
2017
Persistent link: https://www.econbiz.de/10011569750
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8
Using narrative and storytelling in research
Lawson, Alison
- In:
Alternative market research methods : market sensing
,
(pp. 182-204)
.
2017
Persistent link: https://www.econbiz.de/10011569751
Saved in:
9
Gamification : using game technology for marketing research
Longbottom, David
;
Banwait, Kuldeep
- In:
Alternative market research methods : market sensing
,
(pp. 205-235)
.
2017
Persistent link: https://www.econbiz.de/10011569752
Saved in:
10
Understanding the customer journey through the prism of service design methodology
Baranova, Polina
- In:
Alternative market research methods : market sensing
,
(pp. 236-262)
.
2017
Persistent link: https://www.econbiz.de/10011569754
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