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Year of publication
Subject
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Product design 22 Produktgestaltung 22 Aesthetics 9 Ästhetik 9 Visual perception 8 Visuelle Wahrnehmung 8 Brand image 7 Markenimage 7 Consumer preferences 6 Konsumentenpräferenzen 6 Consumer behaviour 4 Konsumentenverhalten 4 Cognition 3 Emotion 3 Kaufentscheidung 3 Kognition 3 Perception 3 Purchase decision 3 Wahrnehmung 3 Brand equity 2 Concept of man 2 Markenwert 2 Market research 2 Marktforschung 2 Menschenbild 2 Personality trait 2 Persönlichkeitsmerkmal 2 Psychology of advertising 2 Selbstevaluation 2 Self-assessment 2 Werbepsychologie 2 Willingness to pay 2 Zahlungsbereitschaftsanalyse 2 Automotive market 1 Behavioral economics 1 Brand name 1 Customer satisfaction 1 Decision under uncertainty 1 Deutschland 1 Entscheidung unter Unsicherheit 1
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Type of publication
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Article 24
Type of publication (narrower categories)
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Aufsatz im Buch 24 Book section 24
Language
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English 24
Author
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Ackerman, Joshua 1 Aggarwal, Pankaj 1 Bajaj, Aditi 1 Boatwright, Peter 1 Bond, Samuel 1 Botti, Simona 1 Chitturi, Ravi 1 Cian, Luca 1 Daly, Shanna R. 1 Du, Ping 1 Elder, Ryan S. 1 Franssens, Samuel 1 Ghoshal, Tanuka 1 Gonzalez, Richard J. 1 Hartley, Jeffrey 1 Herd, Kelly B. 1 Jia, He 1 Kellaris, James J. 1 Krishna, Aradhna 1 Landwehr, Jan Rüdiger 1 Lowrey, Tina M. 1 Luffarelli, Jonathan 1 M., Malika 1 MacDonald, Erin 1 Maeng, Ahreum 1 Moreau, C. Page 1 Mourey, James A. 1 Mukhopadhyay, Anirban 1 Park, C.W. 1 Pol, Gratiana 1 Powers, Keiko I. 1 Roche, Sarah 1 Schmitt, Bernd 1 Seifert, Colleen 1 Shrum, L. J. 1 Sood, Sanjay 1 Stamatogiannakis, Antonios 1 Sundar, Aparna 1 Townsend, Claudia 1 Visentin, Matteo 1
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Published in...
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology] 24
Source
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ECONIS (ZBW) 24
Showing 1 - 10 of 24
Cover Image
Implications of haptic experience for product and environmental design
Ackerman, Joshua - In: The psychology of design : creating consumer appeal ; …, (pp. 3-25). 2016
Persistent link: https://www.econbiz.de/10011593183
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The building blocks of design : conceptual scaffolding as an organizing framework for design
Williams, Lawrence E. - In: The psychology of design : creating consumer appeal ; …, (pp. 26-39). 2016
Persistent link: https://www.econbiz.de/10011593184
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The conceptual effects of verticality in design
Cian, Luca - In: The psychology of design : creating consumer appeal ; …, (pp. 40-52). 2016
Persistent link: https://www.econbiz.de/10011593186
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Sensory imagery for design
Krishna, Aradhna - In: The psychology of design : creating consumer appeal ; …, (pp. 53-59). 2016
Persistent link: https://www.econbiz.de/10011593187
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Blue-washing the green halo : how colors color ethical judgments
Sundar, Aparna; Kellaris, James J. - In: The psychology of design : creating consumer appeal ; …, (pp. 63-74). 2016
Persistent link: https://www.econbiz.de/10011593188
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Color design and purchase price : how vehicle colors affect what consumers pay to new and used cars
Powers, Keiko I. - In: The psychology of design : creating consumer appeal ; …, (pp. 75-90). 2016
Persistent link: https://www.econbiz.de/10011593190
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Curvature from all angles : a integrative review and implications for product design
Ghoshal, Tanuka; Boatwright, Peter; M., Malika - In: The psychology of design : creating consumer appeal ; …, (pp. 91-106). 2016
Persistent link: https://www.econbiz.de/10011593191
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Beyond beauty : design symmetry and brand personality
Bajaj, Aditi; Bond, Samuel - In: The psychology of design : creating consumer appeal ; …, (pp. 107-120). 2016
Persistent link: https://www.econbiz.de/10011593192
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How to design logos to increase brand equity
Stamatogiannakis, Antonios; Luffarelli, Jonathan; Yang, … - In: The psychology of design : creating consumer appeal ; …, (pp. 121-132). 2016
Persistent link: https://www.econbiz.de/10011593193
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Dominant designs : the role of product face-ratios and anthropomorphism on personality traits and consumer preferences
Maeng, Ahreum; Aggarwal, Pankaj - In: The psychology of design : creating consumer appeal ; …, (pp. 133-148). 2016
Persistent link: https://www.econbiz.de/10011593194
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