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Year of publication
Subject
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Deutschland 14 Germany 14 Digitalisierung 6 Digitization 6 Brand image 3 Consumer behaviour 3 International market entry 3 Internationaler Markteintritt 3 KMU 3 Konsumentenverhalten 3 Markenimage 3 SME 3 Befragung 2 Beziehungsmarketing 2 Brand management 2 Comparison 2 Cost-benefit analysis 2 Customer satisfaction 2 Erfolgsfaktor 2 Familienunternehmen 2 Family business 2 Football 2 Fußball 2 Interview 2 Investment Fund 2 Investmentfonds 2 Kaufentscheidung 2 Kosten-Nutzen-Analyse 2 Kundenzufriedenheit 2 Markenführung 2 Organisatorischer Wandel 2 Organizational change 2 Professional sports 2 Profisport 2 Purchase decision 2 Relationship marketing 2 Satisfaction 2 Sponsoring 2 Sponsorship 2 Success factor 2
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Online availability
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Free 37 Undetermined 1
Type of publication
All
Book / Working Paper 38
Type of publication (narrower categories)
All
Arbeitspapier 38 Graue Literatur 38 Non-commercial literature 38 Working Paper 38 Hochschulschrift 16
Language
All
English 23 German 15
Author
All
Schmidkonz, Christian 7 Jung, Hans H. 5 Kraft, Patricia 5 Ritz, Johannes 3 Bartholomae, Florian W. 2 Bergfeld, Marc-Michael 2 Scheck, Barbara 2 Adams, Emily 1 Antonio, Jerome Léon 1 Behringer, Felix 1 Bieliaieva, Nataliia 1 Birk, Luisa Maria 1 Chen, Yi-Chun 1 Cárdenas López, Rafael de 1 Du, Lisha 1 Erdbrügger, Victoria 1 Freuding, Mauritius 1 Fröhlich, Eva Maria 1 Goetzeler, Teresa Anna 1 Grösgen, Sven 1 Hasan, Sarim Mehtab 1 Huang, Kuan-Ju 1 Hörtreiter, Armin 1 Keller, Sandra 1 Klaiber, Julian 1 Kloepfer, Lukas 1 Kolbet, Anne 1 Kraemer, Kristof 1 Kuhn, Elena 1 Mazzucco, Beatrice 1 Menzel, Fabian 1 Mierzal, Laura 1 Ohm, Cornelia 1 Parth, Mona 1 Penuela, Nicolas 1 Pietsch, Detlef 1 Raif, Hanna 1 Rajovic, Nikolina 1 Rauschl, Nikolaus 1 Rennhak, Carsten 1
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Institution
All
Munich Business School 1
Published in...
All
Munich Business School working paper 38 MBS outstanding thesis 12 MBS research 5
Source
All
ECONIS (ZBW) 38
Showing 1 - 10 of 38
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Hedge Accounting : Bilanzierung von FX-Termingeschäften bei Industrieunternehmen nach IFRS und HGB
Schefold, Amelie - 2025
Persistent link: https://www.econbiz.de/10015584394
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Development of a marketing strategy for the toy brand Lego to appeal to the female target group - girls and parents of girls
Schaub, Franziska - 2024
Persistent link: https://www.econbiz.de/10015584369
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Conscious leadership in the Generation Z an analysis of the expectations of Generation Z towards their (future) leaders
Kolbet, Anne; Schmidkonz, Christian - 2024
Persistent link: https://www.econbiz.de/10015584365
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The impact of implementing value selling on sales success in the engineering industry : the case of ibg NDT technology
Hörtreiter, Armin - 2024
Persistent link: https://www.econbiz.de/10015584393
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Analysis of success factors in sports sponsoring and identification of suitable sponsors for a sports club : a case study on the Munich golf club
Ohm, Cornelia - 2023
Persistent link: https://www.econbiz.de/10014483057
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Koordinierung von Effizienz-, Konsistenz- und Suffizienzmaßnahmen in der Lebensmittelindustrie für die Transformation zu einer Green Economy
Siedler, Anna-Maria; Schmidkonz, Christian; Kraft, Patricia - 2023
Persistent link: https://www.econbiz.de/10015583456
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Exploring innovation strategies in German football : a qualitative study via expert interviews
Rosenthal, Lukas - 2023
Persistent link: https://www.econbiz.de/10015583473
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The impact of democratic consolidation on economic development : empirical evidence in post-transitioning economies
Rajovic, Nikolina - 2023
Persistent link: https://www.econbiz.de/10015584357
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Development of a market entry strategy for an innovative blood testing device : a case study on DeDx
Wagner, Kathryn - 2023
Persistent link: https://www.econbiz.de/10015583272
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Analyse des digitalen Reifegrades potenzieller E-Commerce Lösungen in der deutschen Energiebranche am Beispiel einer White Label Plattform
Bieliaieva, Nataliia; Jung, Hans H.; Vulpus, Stephan - 2022
Persistent link: https://www.econbiz.de/10015047107
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