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Year of publication
Subject
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Consumer behaviour 14 Konsumentenverhalten 14 Market research 7 Marktforschung 7 Economic history 4 Ethnologie 4 Ethnology 4 Marketing 4 Qualitative Methode 4 Qualitative method 4 Scientific method 4 Theorie 4 Theory 4 Wirtschaftsgeschichte 4 Wissenschaftliche Methode 4 Marketing theory 3 Marketingtheorie 3 Brand 2 Brand management 2 Consumption 2 Consumption theory 2 Economic culture 2 Geschichte 2 History 2 Konsum 2 Konsumtheorie 2 Markenartikel 2 Markenführung 2 Marketing management 2 Marketingmanagement 2 Private consumption 2 Privater Konsum 2 Wirtschaftskultur 2 Academic writing 1 Accounting 1 Advertising 1 Advertising effects 1 Anthropologie 1 Anthropology 1 Arbeitsgruppe 1
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Undetermined 42
Type of publication
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Article 42
Language
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English 42
Author
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Otnes, Cele C. 3 Ger, Güliz 2 Kates, Steven M. 2 Kozinets, Robert V. 2 Levy, Sidney J. 2 Peñaloza, Lisa 2 Ruth, Julie A. 2 Scott, Linda M. 2 Sherry, John F. 2 Arnould, Eric 1 Bahl, Shalini 1 Baker, Stacey Menzel 1 Belk, Russell W. 1 Bengtsson, Anders 1 Brown, Stephen 1 Catterall, Miriam 1 Cayla, Julien 1 Chambers, Jason 1 Chen, Manli 1 Cook, Daniel Thomas 1 Cotte, June 1 Coulter, Robin A. 1 Davies, Andrea 1 Denny, Rita M. 1 Durgee, Jeffrey F. 1 Ekström, Karin M. 1 Elliott, Richard 1 Faurholt Csaba, Fabien 1 Fischer, Eileen 1 Gentry, James W. 1 Gould, Stephen J. 1 Hirschman, Elizabeth C. 1 Hogg, Margaret K. 1 Holbrook, Morris B. 1 Hopkinson, Gillian C. 1 Jones, D.G. Brian 1 Joy, Annamma 1 Kistruck, Geoffrey 1 Kjeldgaard, Dannie 1 Lowrey, Tina M. 1
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Handbook of qualitative research methods in marketing 42
Source
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ECONIS (ZBW) 42
Showing 1 - 10 of 42
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The Etiquette of Qualitative Research
Ruth, Julie A.; Otnes, Cele C. - In: Handbook of qualitative research methods in marketing. 2006
Persistent link: https://www.econbiz.de/10015512123
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Research Ethnicity and Consumption
Peñaloza, Lisa - In: Handbook of qualitative research methods in marketing. 2006
Persistent link: https://www.econbiz.de/10015512124
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Doing Research on Sensitive Topics: Studying Covered Turkish Women
Ger, Güliz; Sandikci, Özlem - In: Handbook of qualitative research methods in marketing. 2006
Persistent link: https://www.econbiz.de/10015512127
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The Emergence of Multi-Sited Ethnography in Anthropology and Marketing
Ekström, Karin M. - In: Handbook of qualitative research methods in marketing. 2006
Persistent link: https://www.econbiz.de/10015512128
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Photo Essays and the Mining of Minutiae in Consumer Research: ’Bout the Time I got to Phoenix
Holbrook, Morris B. - In: Handbook of qualitative research methods in marketing. 2006
Persistent link: https://www.econbiz.de/10015512129
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The Consumption of Stories
Levy, Sidney J. - In: Handbook of qualitative research methods in marketing. 2006
Persistent link: https://www.econbiz.de/10015512131
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Pushing the Boundaries of Ethnography in the Practice of Marketing Research
Denny, Rita M. - In: Handbook of qualitative research methods in marketing. 2006
Persistent link: https://www.econbiz.de/10015512133
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Consumption Experiences as Escape: An Application of the Zaltman Metaphor Elicitation Technique
Coulter, Robin A. - In: Handbook of qualitative research methods in marketing. 2006
Persistent link: https://www.econbiz.de/10015512135
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Capturing Time
Otnes, Cele C.; Ruth, Julie A.; Lowrey, Tina M. - In: Handbook of qualitative research methods in marketing. 2006
Persistent link: https://www.econbiz.de/10015512136
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Writing it Up, Writing it Down: Being Reflexive in Accounts of Consumer Behavior
Joy, Annamma; Sherry, John F.; Troilo, Gabriele - In: Handbook of qualitative research methods in marketing. 2006
Persistent link: https://www.econbiz.de/10015512139
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