As tourism numbers continue to explode globally due to burgeoning middle class incomes in Asia as well as continually more fluid international communication technologies and transport, tourism scholars scramble to keep up with outmoded theory grounded in Western continental philosophy. A Western...

Building on past debates and incorporating recent knowledge on the revised principles and definition of ecotourism as set out by the Global Ecotourism Network and The International Ecotourism Society, this chapter assesses consumptive activities, such as hunting and fishing, through a lens of...

Mass-market production of souvenirs, their disposability and their mixed up, interpretive styling may detach the tourist from the actual experience. Conversely, it is the personal relationship that is formed between the tourist and the souvenir that makes the object authentic. The...

Selling food tourism experiences can be a successful marketing tool that creates positive gastronomic memories. To determine how gastronomic memories are created, this study conducted interviews with participants using auto-driven photo-elicitation, the process of which explored trigger points...

This chapter explores notions of authenticity in terms of the photographs taken by tourists while on holiday. Some tourists photograph attributes of the host’s culture that they perceive as “authentic”, while ignoring, editing, or erasing aspects that conflict with their “imagined”...

This chapter focuses on the territory of Schist Villages Network, located in Central Portugal, which has become the target of sustainable development projects. These projects aim at conservation of natural and cultural landscapes, the valorization of heritage, boosting of socioeconomic...

Approximately 70 years ago, descendants of Trinidadian enslaved Africans created an instrument from steel drums discarded by the US Navy. Since then, the steelpan has attracted entrepreneurs from around the world because of its unique sound, and, as the quintessential instrument for the...

This chapter discusses concepts from and research about experiential marketing and place branding to provide insights for authenticity studies in tourism. In order to offer a practical perspective, an empirical study was undertaken at a cacao farm in the Brazilian state of Bahia. The locality is...