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Marketing theory 6 Marketingtheorie 6 Service-Dominant Logic 6 Service-dominant logic 6 Theory of value 6 Werttheorie 6 New product development 4 Produktentwicklung 4 Betriebliche Wertschöpfung 3 Value creation 3 Aktiengesellschaft 2 Bibliometrics 2 Bibliometrie 2 Börsengang 2 Dual listing 2 Initial public offering 2 Listed company 2 Market research 2 Marktforschung 2 Network 2 Netzwerk 2 Zweitlisting 2 Beziehungsmarketing 1 Board of Directors 1 Board of directors 1 Business model 1 Business network 1 Copyright law 1 Corporate Governance 1 Corporate governance 1 Customer integration 1 Dienstleistung 1 Executive board 1 Fachzeitschrift 1 Geschichte 1 Geschäftsmodell 1 History 1 Immaterialgüterrechte 1 Innovation 1 Intellectual property rights 1
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Undetermined 16
Type of publication
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Article 16
Language
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English 16
Author
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Lusch, Robert F. 2 Vargo, Stephen L. 2 Akaka, Melissa Archpru 1 Edvardsson, Bo 1 Frow, Pennie 1 Malhotra, Naresh K. 1 Nenonen, Suvi 1 Ng, Irene 1 Ordanini, Andrea 1 Parasuraman, A. 1 Payne, Adrian 1 Peters, Linda D. 1 Skålén, Per 1 Smith, Laura A. 1 Storbacka, Kaj 1 Tronvoll, Bård 1
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Toward a better understanding of the role of value in markets and marketing 16
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ECONIS (ZBW) 16
Showing 1 - 10 of 16
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List of Reviewers
In: Toward a better understanding of the role of value in …, (pp. ix). 2012
Persistent link: https://www.econbiz.de/10015377699
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Copyright Page
In: Toward a better understanding of the role of value in …, (pp. iv). 2012
Persistent link: https://www.econbiz.de/10015377700
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Review of Marketing Research
In: Toward a better understanding of the role of value in …, (pp. iii). 2012
Persistent link: https://www.econbiz.de/10015377701
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Review of Marketing Research
In: Toward a better understanding of the role of value in …, (pp. ii). 2012
Persistent link: https://www.econbiz.de/10015377702
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An Integrative Framework of Value
Ng, Irene; Smith, Laura A. - In: Toward a better understanding of the role of value in …, (pp. 207-243). 2012
Purpose – The purpose of this chapter is to provide a comprehensive understanding of current literature on value. In exploring perspectives on economics, choice, consumption and evaluation of value, assumptions and limitations of extant approaches are highlighted and an integrative framework...
Persistent link: https://www.econbiz.de/10015377705
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A Conceptual Framework for Analyzing Value-Creating Service Ecosystems: An Application to the Recorded-Music Market
Ordanini, Andrea; Parasuraman, A. - In: Toward a better understanding of the role of value in …, (pp. 171-205). 2012
Purpose – The paper develops a conceptual framework for assessing value-creating service ecosystems that contains four core dimensions: medium, meaning, usage, and network. Its purpose is to identify and discuss the implications of the changes that occur in these dimensions when exchanges...
Persistent link: https://www.econbiz.de/10015377706
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The Role of the Knowledgeable Customer in Business Network Learning, Value Creation, and Innovation
Peters, Linda D. - In: Toward a better understanding of the role of value in …, (pp. 127-169). 2012
Purpose – This chapter proposes three main objectives in relation to understanding customer involvement in business networks. First, to identify important aspects of the network structure and environment and how the actions of the customer and other network participants create and maintain...
Persistent link: https://www.econbiz.de/10015377707
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Service Systems as a Foundation for Resource Integration and Value Co-Creation
Edvardsson, Bo; Skålén, Per; Tronvoll, Bård - In: Toward a better understanding of the role of value in …, (pp. 79-126). 2012
Purpose – The aim is to introduce a sociological perspective on resource integration and value co-creation into service research using a service systems approach. Methodology/approach – Conceptual and a case study of the service system a Telecom Equipment and Service Provider is embedded in...
Persistent link: https://www.econbiz.de/10015377708
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Designing Business Models for Value Co-Creation
Storbacka, Kaj; Frow, Pennie; Nenonen, Suvi; Payne, Adrian - In: Toward a better understanding of the role of value in …, (pp. 51-78). 2012
Purpose – The aim of this chapter is to investigate how a focal market actor may design or redesign business models for improved value co-creation. Findings – We posit that value is co-created in use as actors integrate resources in practices, which makes practices a fundamental unit of...
Persistent link: https://www.econbiz.de/10015377709
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An Exploration of Networks in Value Cocreation: A Service-Ecosystems View
Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - In: Toward a better understanding of the role of value in …, (pp. 13-50). 2012
Purpose – The purpose of this essay is to explore further the concept of value cocreation from a service-ecosystems view, by considering the importance of networks and the configuration of relationships and resources in markets. Methodology/approach – We use a conceptual approach to extend a...
Persistent link: https://www.econbiz.de/10015377710
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