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Macro-social marketing insights : systems thinking for wicked problems
13
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ECONIS (ZBW)
13
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1
Macro-social marketing overview
Kennedy, Ann-Marie
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 1-11)
.
2020
Persistent link: https://www.econbiz.de/10012112026
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2
Systems and macro-social marketing : researching wicked problems
Wooliscroft, Ben
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 12-26)
.
2020
Persistent link: https://www.econbiz.de/10012112030
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3
Macro-social marketing as a tool to increase the share of renewable energy in developing island nations
Kapitan, Sommer
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 27-53)
.
2020
Persistent link: https://www.econbiz.de/10012112031
Saved in:
4
Using the socio-ecological model as an holistic approach to behavioural change
Veer, Ekant
;
Golf-Papez, Maja
;
Zahrai, Kseniia
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 54-71)
.
2020
Persistent link: https://www.econbiz.de/10012112034
Saved in:
5
The power of "talk" : frames and narratives in macro-social marketing
Kemper, Joya A.
;
Ballantine, Paul W.
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 72-92)
.
2020
Persistent link: https://www.econbiz.de/10012112044
Saved in:
6
Macro-level interventions in systems of wicked consumption
Orazi, Davide C.
;
Koch, Matthias
;
Varma, Srishti
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 93-109)
.
2020
Persistent link: https://www.econbiz.de/10012112234
Saved in:
7
Macro-social marketing and the complexity of value co-creation
Domegan, Christine
;
McHugh, Patricia
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 110-130)
.
2020
Persistent link: https://www.econbiz.de/10012112236
Saved in:
8
Social marketing's contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis
French, Jeff
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 131-148)
.
2020
Persistent link: https://www.econbiz.de/10012112243
Saved in:
9
Co-creating social change using human-centered design
Hamby, Anne
;
Pierce, Meghan
;
Daniloski, Kim
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 149-168)
.
2020
Persistent link: https://www.econbiz.de/10012112244
Saved in:
10
Collaborative systems thinking for social change
Previte, Josephine
;
Pomfret, Liam
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 169-192)
.
2020
Persistent link: https://www.econbiz.de/10012112247
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