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New product development
16
Produktentwicklung
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Handbook of research on new product development
19
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ECONIS (ZBW)
19
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1
New product development research : consolidating the present and guiding the future
Golder, Peter N.
;
Mitra, Debanjan
- In:
Handbook of research on new product development
,
(pp. 3-10)
.
2019
Persistent link: https://www.econbiz.de/10012125059
Saved in:
2
Taming the creative spark : insights from research on creativity in new product development
Boyd, Drew
;
Goldenberg, Jacob
- In:
Handbook of research on new product development
,
(pp. 13-36)
.
2019
Persistent link: https://www.econbiz.de/10012125061
Saved in:
3
The what, who and how of innovation generation
Keko, Elio
;
Prevo, Gert Jan
;
Stremersch, Stefan
- In:
Handbook of research on new product development
,
(pp. 37-59)
.
2019
Persistent link: https://www.econbiz.de/10012125063
Saved in:
4
Customer-driven innovation : a conceptual typology, review of theoretical perspectives, and future research directions
Fisher, Gregory J.
;
Fang, Eric
- In:
Handbook of research on new product development
,
(pp. 60-80)
.
2019
Persistent link: https://www.econbiz.de/10012125064
Saved in:
5
The paradigm shift from producer to consumer innovation : implications for consumer research
Moreau, C. Page
;
Franke, Nikolaus
;
Hippel, Eric von
- In:
Handbook of research on new product development
,
(pp. 81-99)
.
2019
Persistent link: https://www.econbiz.de/10012125066
Saved in:
6
Institutionalizing an innovation function : moving beyond the champion
O'Connor, Gina Colarelli
- In:
Handbook of research on new product development
,
(pp. 100-123)
.
2019
Persistent link: https://www.econbiz.de/10012125077
Saved in:
7
Digital multisided platforms : an innovation research agenda
Srinivasan, Raji
;
Ramani, Nandini
- In:
Handbook of research on new product development
,
(pp. 127-145)
.
2019
Persistent link: https://www.econbiz.de/10012125117
Saved in:
8
Innovation in China and India
Yin, Eden
;
Prabhu, Jaideep C.
- In:
Handbook of research on new product development
,
(pp. 146-170)
.
2019
Persistent link: https://www.econbiz.de/10012125120
Saved in:
9
The state of new product design and forecasting research : recent developments and future directions
Foutz, Natasha Zhang
;
Rao, Vithala R.
- In:
Handbook of research on new product development
,
(pp. 173-206)
.
2019
Persistent link: https://www.econbiz.de/10012125123
Saved in:
10
Strategic use of product enhancements : upgrades, add-ons, extras, and accessories
Shugan, Steven M.
- In:
Handbook of research on new product development
,
(pp. 207-226)
.
2019
Persistent link: https://www.econbiz.de/10012125129
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