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Channel strategies and marketing mix in a connected world
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ECONIS (ZBW)
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Estimating demand with constrained data and product substitutions
Ferguson, Mark
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 1-27)
.
2020
Persistent link: https://www.econbiz.de/10012146708
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2
Selling innovative products to anxious consumers
Huang, Yufei
;
Gokpinar, Bilal
;
Tang, Christopher S.
; …
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 29-46)
.
2020
Persistent link: https://www.econbiz.de/10012146855
Saved in:
3
Buyer valuation uncertainty and firm information provision strategies
Gu, Jane Z.
;
Chen, Rachel R.
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 47-70)
.
2020
Persistent link: https://www.econbiz.de/10012146856
Saved in:
4
Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.
;
Perakis, Georgia
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 71-97)
.
2020
Persistent link: https://www.econbiz.de/10012146857
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5
Optimization of operational decisions in digital advertising : a literature review
Agrawal, Narendra
;
Najafi-Asadolahi, Sami
;
Smith, Stephen A.
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 99-146)
.
2020
Persistent link: https://www.econbiz.de/10012146858
Saved in:
6
New models of strategic customers in the age of omnichannel retailing
Gao, Fei
;
Su, Xuanming
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 147-164)
.
2020
Persistent link: https://www.econbiz.de/10012146860
Saved in:
7
On-demand customization and channel strategies
Chen, Li
;
Cui, Yao
;
Lee, Hau Leung
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 165-192)
.
2020
Persistent link: https://www.econbiz.de/10012146863
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8
Price-matching strategy : implications of consumer behavior and channel structure
Nalca, Arcan
;
Ray, Saibal
;
Boyacı, Tamer
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 193-226)
.
2020
Persistent link: https://www.econbiz.de/10012146864
Saved in:
9
Collaborative micro-retailing in developing economies
Gui, Luyi
;
Tang, Christopher S.
;
Yin, Shuya
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 227-246)
.
2020
Persistent link: https://www.econbiz.de/10012146867
Saved in:
10
The history and progression of sustainability programs in the retail industry
Shewmake, Tiffin
;
Siegel, Adam
;
Hiatt, Erin
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 247-274)
.
2020
Persistent link: https://www.econbiz.de/10012146868
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