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Handbook of research on applied AI for international business and marketing applications
28
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ECONIS (ZBW)
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Artificial intelligence, marketing, and the Fourth Industrial Revolution : criteria, concerns, cases
Kaplan, Andreas
- In:
Handbook of research on applied AI for international …
,
(pp. 1-13)
.
2021
Persistent link: https://www.econbiz.de/10012303412
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2
New marketing strategy : mobile applications as a marketing tool in airports
Florido-Benitez, Lazaro
- In:
Handbook of research on applied AI for international …
,
(pp. 14-29)
.
2021
Persistent link: https://www.econbiz.de/10012303416
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Reinforcement learning in social media marketing
Eklund, Patrik
- In:
Handbook of research on applied AI for international …
,
(pp. 30-48)
.
2021
Persistent link: https://www.econbiz.de/10012303423
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Importance of applying big data concept in marketing decision making
Stupar, Savo
;
Kurtović, Emir
;
Ćar, Mirha Bičo
- In:
Handbook of research on applied AI for international …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012303439
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5
Marketing and artificial intelligence : personalization at scale
Ramnarayan, Sujata
- In:
Handbook of research on applied AI for international …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012303441
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The impact of AI on disintermediation processes in the tourism industry
Damoska Sekuloska, Jovanka
;
Erceg, Aleksandar
- In:
Handbook of research on applied AI for international …
,
(pp. 96-115)
.
2021
Persistent link: https://www.econbiz.de/10012303444
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Governing by humans, not by robots : regulating humans and artificial intelligence in the 21st century
Gantzias, George
- In:
Handbook of research on applied AI for international …
,
(pp. 116-134)
.
2021
Persistent link: https://www.econbiz.de/10012303446
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Economic AI literacy : a source of competitive advantage
Wagner, Dirk Nicolas
- In:
Handbook of research on applied AI for international …
,
(pp. 135-152)
.
2021
Persistent link: https://www.econbiz.de/10012303448
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Finance in the world of artificial intelligence and digitalization
Orsag, Silvije
;
Mikerević, Dejan
;
Dedi, Lidija
- In:
Handbook of research on applied AI for international …
,
(pp. 153-172)
.
2021
Persistent link: https://www.econbiz.de/10012303452
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10
Fuzzy logic in portfolio selection : selected applications
Škrinjarić, Tihana
- In:
Handbook of research on applied AI for international …
,
(pp. 173-190)
.
2021
Persistent link: https://www.econbiz.de/10012303453
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