Socio-economic development is multi-faceted. The major facets consist of: income, level of education, level of health, quality of infrastructure, sex ratio, level of employment, industrial and agricultural development, and so on. In India, the progress of socio-economic development among the...

Nowadays, structural equation modeling is a buzz word in the arena of research in management, social sciences, and other equivalent fields. Although the theoretical base bears its significance in building the measurement and structural models, assessing different goodness-of-fit indices (GOFI)...

Purpose of this study was to understand intention of tourists to visit a destination by exploring factors related to destination image and self-congruity of tourists with destination image. A quantitative survey-based methodology was employed for gathering data. Study used a convenience sample...

This chapter introduces four research methods that are not covered in the previous chapters. They are (1) non-parametric statistics, (2) interpretive structural modeling, (3) analytic hierarchy process, and (4) data envelopment analysis. The methods are discussed with examples. The discussion,...

Grounded theory (GT) is a very crucial qualitative tool in research inquiry. It embraces systematic, inductive, and comparative inquiry method to construct a theory. GT is mostly appropriate to investigate organizational phenomena, which involves a change process. In this chapter, the authors...

Current paper is an overview of qualitative research. It starts with discussing meaning of research and links it with a framework of experiential learning. Complexity of socio-political environment can be captured with methodologies appropriate to capture dynamism and intricacy of human life....

This paper is the main section on quantitative data analysis. It explains the concepts at a greater detail to help non-Math/Stat scholars to understand the basics easily. Proper data analysis is critical to any research. If data are not properly analyzed, then it may give results which either...

Much qualitative research is interview based, and this paper provides an outline of qualitative interview techniques. This paper explains the rationale for using interviewing as a qualitative technique. Various types of qualitative interviews, seven stages of interviewing, preparations needed...