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Olson, Jenny G.; McFerran, Brent; Morales, Andrea C.; … - In: Handbook of research on identity theory in marketing, (pp. 448-461). 2019

Persistent link: https://www.econbiz.de/10015498493

Chaplin, Lan Nguyen; Shrum, L.J.; Lowrey, Tina M. - In: Handbook of research on identity theory in marketing, (pp. 434-447). 2019

Persistent link: https://www.econbiz.de/10015498494

Shang, Jen - In: Handbook of research on identity theory in marketing, (pp. 417-433). 2019

Persistent link: https://www.econbiz.de/10015498495

Argo, Jennifer - In: Handbook of research on identity theory in marketing, (pp. 404-416). 2019

Persistent link: https://www.econbiz.de/10015498496

Grewal, Lauren; Stephen, Andrew T. - In: Handbook of research on identity theory in marketing, (pp. 388-403). 2019

Persistent link: https://www.econbiz.de/10015498497

Torelli, Carlos J.; Oh, Hyewon - In: Handbook of research on identity theory in marketing, (pp. 332-345). 2019

Persistent link: https://www.econbiz.de/10015498501

Chen, Stephanie Y. - In: Handbook of research on identity theory in marketing, (pp. 298-312). 2019

Persistent link: https://www.econbiz.de/10015498503

Winterich, Karen Page; Coleman, Nicole Verrochi; … - In: Handbook of research on identity theory in marketing, (pp. 285-297). 2019

Persistent link: https://www.econbiz.de/10015498504

Lelchuk, Colette; Gordon, Marianne; Ringberg, Torsten; … - In: Handbook of research on identity theory in marketing, (pp. 270-283). 2019

Persistent link: https://www.econbiz.de/10015498505

Leung, Eugina; Paolacci, Gabriele; Puntoni, Stefano - In: Handbook of research on identity theory in marketing, (pp. 240-254). 2019

Persistent link: https://www.econbiz.de/10015498507

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