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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
17
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ECONIS (ZBW)
17
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1
The key drivers of perceived omnichannel service quality in fashion
Patten, Elena
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 3-30)
.
2021
Persistent link: https://www.econbiz.de/10012607160
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2
Omnichannel retailing and brand equity : a new balance to achieve
Becagli, Claudio
;
Milanesi, Matilde
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 31-49)
.
2021
Persistent link: https://www.econbiz.de/10012607164
Saved in:
3
Opinion leaders, short videos and virtual communities in the fashion industry
Chen, Peng
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 51-79)
.
2021
Persistent link: https://www.econbiz.de/10012607299
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4
Fashion bloggers : temperament and characteristics
Bowen, Gordon
;
Bowen, Deidre
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 81-104)
.
2021
Persistent link: https://www.econbiz.de/10012607346
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5
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
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6
Maintaining a creative brand image in an omnichannel world
Kallevig, Annette
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 131-151)
.
2021
Persistent link: https://www.econbiz.de/10012607357
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7
Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
Saved in:
8
Exploring the emergence of luxury smartphones and switching behaviour
Appiah, Dominic
;
Watson, Alison
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 179-197)
.
2021
Persistent link: https://www.econbiz.de/10012607391
Saved in:
9
Digital marketing in luxury fashion : from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
Saved in:
10
The effect of social EWOM on consumers' behaviour patterns in the fashion sector
Vergura, Donata Tania
;
Luceri, Beatrice
;
Zerbini, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 221-242)
.
2021
Persistent link: https://www.econbiz.de/10012607405
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