Microentrepreneurship is emerging as a key area of tourism research due to its increasing visibility and economic significance. Microentrepreneurs have complex pecuniary and non-pecuniary motivations, they combine multiple forms of knowledge to achieve success, and they can generate circularity...

For many decades, destination marketing organizations have evolved in their structure and in their programming, especially as targeted toward leisure travel and tourism markets. They changed their focus to internet communication, then to brand strategy and destination management, and most...

This chapter investigates how food microenterprises leverage cultural representations to develop the tourism offering of a place. Food tourism is considered to provide visitors with cultural experiences of place. In a homogenized world, authentic food characteristics enable tourists to have...

The neo-endogenous approach to rural development puts great importance on territorialization, and aligns with place-based strategies and with microentrepreneurship because both concepts consider local specificities and leveraging local resources. This chapter analyzes characteristics of rural...

Advances in information and communication technology have revolutionized the tourism industry. This development has blurred geographical boundaries, facilitated low transaction costs by directly connecting travelers to hosts and service providers, and improved service quality and distribution....

Prior research documents that host communities struggle to influence tourism product design and destination management; however, emerging information and communication technologies (ICTs) are allowing host communities to bypass retail monopolies and create self-representation. This chapter...

When researching the role of microentrepreneurship in equitable and sustainable development, the question of how tourism microentrepreneurs forge relationships between place, community, and resources is significant. Two case studies from CREATOUR, a project investigating creative tourism, a...

The frequent occurrence of dramatic natural disasters and political and religious instability in Southeast Asian island states has tested the resiliency of tourism-dependent economies and the livelihoods of host communities. The purpose of this chapter is to examine the role of local knowledge...