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Handbook of advertising management
33
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ECONIS (ZBW)
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The marketing plan
DuBois, Cornelius
- In:
Handbook of advertising management
,
(pp. 10,1-10,15)
.
1970
Persistent link: https://www.econbiz.de/10002098357
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2
The advertising plan
Ebel, Edwin W.
- In:
Handbook of advertising management
,
(pp. 11,1-11,15)
.
1970
Persistent link: https://www.econbiz.de/10002091158
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3
How consumers behave
Williams, Robert J.
- In:
Handbook of advertising management
,
(pp. 9,1-9,23)
.
1970
Persistent link: https://www.econbiz.de/10003004802
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Structure and functions of the advertising department
Ziegenhagen, M. E.
- In:
Handbook of advertising management
,
(pp. 4,1-4,34)
.
1970
Persistent link: https://www.econbiz.de/10003006739
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Uses of broadcast media
Vitt, Sam B.
- In:
Handbook of advertising management
,
(pp. 20,1-20,48)
.
1970
Persistent link: https://www.econbiz.de/10002987699
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Copy strategy
Hobbs, Whit
- In:
Handbook of advertising management
,
(pp. 14,1-14,7)
.
1970
Persistent link: https://www.econbiz.de/10002863495
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Budgeting and controlling advertising expenditures
Rudy, Arthur F.
- In:
Handbook of advertising management
,
(pp. 13,1-13,22)
.
1970
Persistent link: https://www.econbiz.de/10002731875
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Media research
Papazian, Edward
- In:
Handbook of advertising management
,
(pp. 24,1-24,29)
.
1970
Persistent link: https://www.econbiz.de/10002646928
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9
Uses of direct mail and out-of-home media
Roth, Paul M.
- In:
Handbook of advertising management
,
(pp. 21,1-21,44)
.
1970
Persistent link: https://www.econbiz.de/10002710014
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10
Advertising in our society
Allport, Peter W.
- In:
Handbook of advertising management
,
(pp. 1,1-1,18)
.
1970
Persistent link: https://www.econbiz.de/10001825198
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