The purpose of this study is to investigate the role of millennial tourists' accommodation service experiences (ASEs) on their satisfaction, word-of-mouth (WOM) and revisit intentions (RIs) in an emerging economy. A survey instrument was used to collect cross-sectional data from millennial...

This study is aimed to explore the influence of predominant social factors such as family, peers and media on consumer socialization and to analyze the relationship between socialization agents and the consumer literacy knowledge (CLK) of youngsters.This is a cross-sectional study conducted on...

In today's world, the increasing significance of social media as a news outlet has brought its benefits and drawbacks for brands and companies. One such drawback is individuals sharing fake news about brands and organizations. While existing research offers essential insights into sharing...

The rapid advancement of Financial Technology (FinTech) has ushered in a new era of financial services, with innovative solutions that have the potential to transform how individuals and businesses manage their finances. This research study explores the critical factors affecting the adoption of...

This study examines the role of brick-and-mortar retail store attributes (SA) on consumers' brand loyalty and perceived value (PV), which consequently influence repurchase and word-of-mouth (WOM) behavior.Data were collected through a structured survey administered to 374 shoppers at leading...

Tourism has emerged as an important driving force for the economic development of nations worldwide. It contributes to society from economic, social and political perspectives, as well as sustainable tourism development helps increase environmental benefits and reduce negative consequences on...

This study extends the technology acceptance model (TAM) to identify factors impacting the ongoing use of electronic payment (e-payment) systems in Bangladesh in order to create a cashless society.Data were acquired from 442 Bangladeshi e-payment consumers. Structural equation modeling (SEM) and...

Purpose This study aimed to test some dynamics related to YouTube advertising clutter and viewers' attitudes towards YouTube channels operated by traditional television (TV) companies (These YouTube channels tend to have a greater ad clutter since their videos have embedded ads of programme...

Purpose - Switching behavior is predominantly seen in the consumer buying behavior of the mobile industry. This research aims to identify the factors influencing consumers to switch from their present mobile service provider. The consumer of the mobile industry operates in a dynamic and...

Purpose - This study aims to explore whether the working parents' perception about the necessity of childcare centres for their work efficiency is associated with their anxieties and concerns related to their dual responsibilities, i.e. providing proper parental childcare and maintaining work...