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Commodity Marketing : Strategies, Concepts, and Cases
22
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ECONIS (ZBW)
22
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Commodity pricing : fast, simple, intelligent
Mäßen, Andrea
;
Strasmann, Bert Sebastian
;
Haemer, Jan
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 73-83)
.
2022
Persistent link: https://www.econbiz.de/10013271829
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2
A behavioral approach to pricing in commodity markets : dual processing of prices within and around willingness-to-pay ranges
Dost, Florian
;
Wilken, Robert
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 105-117)
.
2022
Persistent link: https://www.econbiz.de/10013271975
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3
Price knowledge and price expectations : their role for customer relationship marketing of telecommunications providers
Pick, Doreén
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 119-140)
.
2022
Persistent link: https://www.econbiz.de/10013271978
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4
Customer participation and commodity marketing
Jacob, Frank
;
Aichner, Thomas
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 153-165)
.
2022
Persistent link: https://www.econbiz.de/10013272001
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5
Commodities and customer loyalty : squaring of the circle?
Billen, Peter
;
Raff, Tilmann
;
Thorrold, Craig
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 185-214)
.
2022
Persistent link: https://www.econbiz.de/10013272005
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6
Updates on the connection between customer relationship management and commoditization
Martinez-Lira, Gustavo
;
Reimann, Martin
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 215-236)
.
2022
Persistent link: https://www.econbiz.de/10013272006
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7
Customer engagement as an approach to de-commoditisation
Nauen, Anna
;
Enke, Margit
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 237-254)
.
2022
Persistent link: https://www.econbiz.de/10013272007
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8
On becoming market oriented in a commodity market : aligning internal operational capabilities with customer needs
Crittenden, Victoria Lynn
;
Crittenden, William F.
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 255-264)
.
2022
Persistent link: https://www.econbiz.de/10013272008
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9
Differentiating the indifferent : dealing with commoditization paradox through innovation
Thornton, Sabrina C.
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 265-279)
.
2022
Persistent link: https://www.econbiz.de/10013272009
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10
A configurational perspective on brand relevance in commodity markets
Leischnig, Alexander
;
Geigenmüller, Anja
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 281-292)
.
2022
Persistent link: https://www.econbiz.de/10013272010
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