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Marketing-Controlling
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ECONIS (ZBW)
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Kundenzufriedenheit, Kundenbindung und Unternehmenserfolg : wie prägnant ist dieser Zusammenhang tatsächlich?
Herrmann, Andreas
;
Huber, Frank
;
Fischer, Marc
- In:
Marketing-Controlling
,
(pp. 15-21)
.
2000
Persistent link: https://www.econbiz.de/10001544507
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Kundenorientierte Informationssysteme im Marketing-Controlling
Link, Jörg
- In:
Marketing-Controlling
,
(pp. 35-45)
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2000
Persistent link: https://www.econbiz.de/10001544512
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Vertriebscontrolling - Status quo und Anforderungen an moderne Systeme
Krafft, Manfred
- In:
Marketing-Controlling
,
(pp. 55-65)
.
2000
Persistent link: https://www.econbiz.de/10001544516
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Prozessorientiertes Vertriebscontrolling bei einem Luxusgüterhersteller
Haas, Alexander
- In:
Marketing-Controlling
,
(pp. 79-85)
.
2000
Persistent link: https://www.econbiz.de/10001544519
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Erfolgskontrolle und Marketing-Controlling im E-Commerce
Bachem, Christian
- In:
Marketing-Controlling
,
(pp. 101-108)
.
2000
Persistent link: https://www.econbiz.de/10001544520
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