Teixeira, Jorge Grenha; Miguéis, Vera; Nóvoa, Henriqueta - In: Research handbook on services management, (pp. 247-262). 2022
In a world becoming fully connected, data emerges in large quantities from sensors and varied human and machine interactions. Big data and data science have tremendous impacts on service organizations, enabling them to personalize offerings, build more lasting customer relationships and foster...