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Kellogg on branding : the marketing faculty of the Kellogg School of Management
20
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ECONIS (ZBW)
20
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Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 11-26)
.
2005
Persistent link: https://www.econbiz.de/10003285241
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2
Designing brands
Calder, Bobby J.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 27-39)
.
2005
Persistent link: https://www.econbiz.de/10003285254
Saved in:
3
Brand meaning
Sherry, John F.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 40-69)
.
2005
Persistent link: https://www.econbiz.de/10003285298
Saved in:
4
Competitive brand strategies
Carpenter, Gregory S.
;
Nakamoto, Kent
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 73-90)
.
2005
Persistent link: https://www.econbiz.de/10003285317
Saved in:
5
Brand extensions
Braig, Bridgette M.
;
Tybout, Alice M.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 91-103)
.
2005
Persistent link: https://www.econbiz.de/10003285335
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6
Brand portfolio strategy
Calkins, Tim
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 104-125)
.
2005
Persistent link: https://www.econbiz.de/10003285343
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7
Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
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8
Relationship branding and CRM
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 150-168)
.
2005
Persistent link: https://www.econbiz.de/10003285364
Saved in:
9
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
Saved in:
10
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
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