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Scenarios in marketing : from vision to decision
8
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ECONIS (ZBW)
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Introduction to scenario planning
Ringland, Gill
- In:
Scenarios in marketing : from vision to decision
,
(pp. 1-18)
.
2006
Persistent link: https://www.econbiz.de/10003382533
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2
Securing future revenue
Young, Laurie
- In:
Scenarios in marketing : from vision to decision
,
(pp. 19-43)
.
2006
Persistent link: https://www.econbiz.de/10003382536
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3
Marketing strategy and scenarios
Fifield, Paul
- In:
Scenarios in marketing : from vision to decision
,
(pp. 45-60)
.
2006
Persistent link: https://www.econbiz.de/10003382539
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4
Scenario planning and innovation
Westall, Tim
- In:
Scenarios in marketing : from vision to decision
,
(pp. 61-82)
.
2006
Persistent link: https://www.econbiz.de/10003382541
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5
Scenarios in customer management
Stone, Merlin
;
Woodcock, Neil
- In:
Scenarios in marketing : from vision to decision
,
(pp. 83-99)
.
2006
Persistent link: https://www.econbiz.de/10003382543
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6
Scenarios in brand valuation and brand portfolio strategy
Haigh, David
- In:
Scenarios in marketing : from vision to decision
,
(pp. 101-117)
.
2006
Persistent link: https://www.econbiz.de/10003382545
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7
Marketing communication: radical or rational change?
Schultz, Don E.
- In:
Scenarios in marketing : from vision to decision
,
(pp. 119-137)
.
2006
Persistent link: https://www.econbiz.de/10003382546
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8
Scenarios for fast-moving sectors
Curry, Andrew
;
Burdett, Lloyd
;
Hollingworth, Crawford
- In:
Scenarios in marketing : from vision to decision
,
(pp. 139-158)
.
2006
Persistent link: https://www.econbiz.de/10003382547
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