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Strategic marketing : planning, implementation, and control
29
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ECONIS (ZBW)
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1
Strategic goals : process and politics
Quinn, James B.
- In:
Strategic marketing : planning, implementation, and control
,
(pp. 376-393)
.
1984
Persistent link: https://www.econbiz.de/10002681721
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2
The malaise of strategic planning
Hunsicker, J. Quincy
- In:
Strategic marketing : planning, implementation, and control
,
(pp. 478-487)
.
1984
Persistent link: https://www.econbiz.de/10003048190
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3
Strategic market analysis definition : an integrated approach
Day, George S.
- In:
Strategic marketing : planning, implementation, and control
,
(pp. 344-365)
.
1984
Persistent link: https://www.econbiz.de/10002061768
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4
The directional policy matrix : tool for strategic planning
Robinson, S. J. Q.
;
Hichens, R. E.
;
Wade, D. P.
- In:
Strategic marketing : planning, implementation, and control
,
(pp. 281-297)
.
1984
Persistent link: https://www.econbiz.de/10002713838
Saved in:
5
PIMS : a reexamination
Anderson, Carl R.
;
Paine, Frank T.
- In:
Strategic marketing : planning, implementation, and control
,
(pp. 237-250)
.
1984
Persistent link: https://www.econbiz.de/10001832294
Saved in:
6
Strategic windows
Abell, Derek Francis
- In:
Strategic marketing : planning, implementation, and control
,
(pp. 394-403)
.
1984
Persistent link: https://www.econbiz.de/10001800713
Saved in:
7
Limits of the learning curve
Abernathy, William J.
;
Wayne, Kenneth
- In:
Strategic marketing : planning, implementation, and control
,
(pp. 166-183)
.
1984
Persistent link: https://www.econbiz.de/10001805590
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8
The anatomy of strategic thinking
Morrison, J. Roger
;
Lee, James G.
- In:
Strategic marketing : planning, implementation, and control
,
(pp. 488-496)
.
1984
Persistent link: https://www.econbiz.de/10002507038
Saved in:
9
Planning for profit
Gale, Bradley T.
- In:
Strategic marketing : planning, implementation, and control
,
(pp. 225-236)
.
1984
Persistent link: https://www.econbiz.de/10002179963
Saved in:
10
The marketing audit comes of age
Kotler, Philip
;
Gregor, William
;
Rogers, William
- In:
Strategic marketing : planning, implementation, and control
,
(pp. 109-127)
.
1984
Persistent link: https://www.econbiz.de/10002239696
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