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Stapleton, John
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Marketing handbook
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ECONIS (ZBW)
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Pricing
Hepburn, Gavin
;
Stapleton, John
- In:
Marketing handbook
,
(pp. 139-155)
.
1974
Persistent link: https://www.econbiz.de/10002766528
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2
Channels of distribution
Wheatley, Jack
- In:
Marketing handbook
,
(pp. 321-332)
.
1974
Persistent link: https://www.econbiz.de/10002981339
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3
Consumer marketing
Winkler, John
- In:
Marketing handbook
,
(pp. 27-34)
.
1974
Persistent link: https://www.econbiz.de/10003012984
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4
Management interaction
Jenkins, Roy
- In:
Marketing handbook
,
(pp. 156-171)
.
1974
Persistent link: https://www.econbiz.de/10003064483
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5
Marketing education
Jenner, E. J.
- In:
Marketing handbook
,
(pp. 436-448)
.
1974
Persistent link: https://www.econbiz.de/10003066329
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6
Computerization
Stevens, Peter J. B.
- In:
Marketing handbook
,
(pp. 406-416)
.
1974
Persistent link: https://www.econbiz.de/10002864437
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7
Advertising
Hobson, John
- In:
Marketing handbook
,
(pp. 215-231)
.
1974
Persistent link: https://www.econbiz.de/10002865259
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8
Marketing planning
Stapleton, John
- In:
Marketing handbook
,
(pp. 122-138)
.
1974
Persistent link: https://www.econbiz.de/10002877050
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9
Industrial marketing
Thorne, Rex
- In:
Marketing handbook
,
(pp. 35-44)
.
1974
Persistent link: https://www.econbiz.de/10002905718
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10
Packaging
Theodore, R. N.
- In:
Marketing handbook
,
(pp. 199-214)
.
1974
Persistent link: https://www.econbiz.de/10002905972
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