Gans, Joshua; Scott, Erin L.; Stern, Scott - In: Annals of entrepreneurship education and pedagogy, 2023, (pp. 393-400). 2022
We introduce a choice-oriented approach to entrepreneurship that provides novel and direct insights into the central strategic dilemmas facing entrepreneurs. Specifically, as entrepreneurs explore an idea, they face many alternatives that cannot be pursued at once, and so must adopt (implicitly...