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Year of publication
Subject
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Fuzzy sets 14 Fuzzy-Set-Theorie 14 Beziehungsmarketing 4 Relationship marketing 4 Customer analysis 3 Kundenanalyse 3 Classification 2 Internet marketing 2 Klassifikation 2 Online-Marketing 2 Social Web 2 Social web 2 Artificial intelligence 1 Bestandsmanagement 1 Computer-assisted marketing 1 Consumer behaviour 1 Customer value 1 Data Mining 1 Data Warehouse 1 Data mining 1 Data warehouse 1 Digitale Dienste 1 E-Government 1 E-commerce 1 E-government 1 Electronic Commerce 1 Fernsehen 1 Fernsehnutzung 1 Finanzmathematik 1 IT-gestütztes Marketing 1 Information behaviour 1 Information dissemination 1 Informationsverbreitung 1 Informationsverhalten 1 Internet usage 1 Internetnutzung 1 Inventory management 1 Inventory model 1 Konsumentenverhalten 1 Kundenwert 1
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Type of publication
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Article 14
Type of publication (narrower categories)
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Aufsatz im Buch 14 Book section 14
Language
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English 14
Author
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Agell, Núria 1 Casabayó, Mònica 1 Cheok, Adrian David 1 Chung, Miri 1 Denize, Sara 1 Donzé, Laurent 1 Fasel, Daniel 1 Fatemi Ghomi, S. M. T. 1 Fivaz, Jan 1 Gerber, Stefani 1 Graf, Cédric 1 Hoebel, Natascha 1 Kaufmann, Michael 1 Kreuzer, Stanislav 1 Ladner, Andreas 1 Meier, Andreas 1 Mora, José-Domingo 1 Nguyen, Tam 1 Olaru, Doina 1 Portmann, Edy 1 Purchase, Sharon 1 Sepulveda, Jose 1 Shahzad, Khurram 1 Stormer, Henrik 1 Terán, Luis 1 Werro, Nicolas 1 Woodside, Arch G. 1 Yager, Rachel L. 1 Yager, Ronald R. 1 Yaghin, R. Ghasemy 1 Zumstein, Darius 1
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Fuzzy methods for customer relationship management and marketing : applications and classifications 14
Source
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ECONIS (ZBW) 14
Showing 1 - 10 of 14
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Causal recipes sufficient for identifying market gurus versus mavens
Chung, Miri; Woodside, Arch G. - In: Fuzzy methods for customer relationship management and …, (pp. 312-331). 2012
Persistent link: https://www.econbiz.de/10009703866
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A fuzzy segmentation approach to guide marketing decisions
Casabayó, Mònica; Agell, Núria - In: Fuzzy methods for customer relationship management and …, (pp. 291-311). 2012
Persistent link: https://www.econbiz.de/10009703870
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A hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model
Yaghin, R. Ghasemy; Fatemi Ghomi, S. M. T. - In: Fuzzy methods for customer relationship management and …, (pp. 271-289). 2012
Persistent link: https://www.econbiz.de/10009703871
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A fuzzy logic approach for the assessment of online customers
Werro, Nicolas; Stormer, Henrik - In: Fuzzy methods for customer relationship management and …, (pp. 252-270). 2012
Persistent link: https://www.econbiz.de/10009703875
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Fuzzy data warehouse for performance analysis
Fasel, Daniel; Shahzad, Khurram - In: Fuzzy methods for customer relationship management and …, (pp. 217-251). 2012
Persistent link: https://www.econbiz.de/10009703876
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Web analytics with fuzziness
Zumstein, Darius - In: Fuzzy methods for customer relationship management and …, (pp. 193-215). 2012
Persistent link: https://www.econbiz.de/10009703877
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Fuzzy target groups in analytic customer relationship management
Kaufmann, Michael; Graf, Cédric - In: Fuzzy methods for customer relationship management and …, (pp. 168-192). 2012
Persistent link: https://www.econbiz.de/10009703878
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Fuzzy online reputation analysis framework
Portmann, Edy; Nguyen, Tam; Sepulveda, Jose; Cheok, … - In: Fuzzy methods for customer relationship management and …, (pp. 139-167). 2012
Persistent link: https://www.econbiz.de/10009703879
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Using a fuzzy-based cluster algorithm for recommending candidates in e-elections
Terán, Luis; Ladner, Andreas; Fivaz, Jan; Gerber, Stefani - In: Fuzzy methods for customer relationship management and …, (pp. 115-138). 2012
Persistent link: https://www.econbiz.de/10009703881
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Fuzzy clustering of Web user profiles for analyzing their behavior and interests
Kreuzer, Stanislav; Hoebel, Natascha - In: Fuzzy methods for customer relationship management and …, (pp. 91-114). 2012
Persistent link: https://www.econbiz.de/10009703883
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