In this chapter, I explore traditional notions of secondary data in qualitative research and consider the ways in which these are continually being reimagined in the digital age. I situate this discussion in respect to data typologies and, more reflexively, in relation to our need as researchers...

Interpretative Phenomenological Analysis (IPA) offers management researchers an approach which allows deep examination of the relationship between individuals and their environments, particularly in complex social situations. Phenomenology studies phenomena, or things and events, as they are...

A growing body of research outlines how to best facilitate and ensure methodological rigor when using dictionary-based computerized text analyses (DBCTA) in organizational research. However, these best practices are currently scattered across several methodological and empirical manuscripts,...

Panel data, where observations of entities are repeated over time, are common in strategic management research. However, explorations of the role of time on predictors of interest are often unexplored. In this chapter, we illustrate how the use of mixed-effect growth models can enhance theory...

Machine learning (ML) has recently gained momentum as a method for measurement in strategy research. Yet, little guidance exists regarding how to appropriately apply the method for this purpose in our discipline. We address this by offering a guide to the application of ML in strategy research,...

The use of artificial intelligence (AI) in management research is still nascent and has primarily focused on content analyses of text data. Some method scholars have begun to discuss the potential benefits of far broader applications; however, these discussions have not led yet to a wave of...

This chapter presents a novel method for using PechaKucha presentations to generate and analyze participant-generated video data. As a data source, participatory video (PV) differs from ethnographic or archival video by relying on participants to tell their own stories. As a presentation...