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Metaverse
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Cultural marketing and metaverse for consumer engagements
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ECONIS (ZBW)
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A globetrotter to the future of marketing : metaverse
Reepu, Reepu
;
Taneja, Sanjay
;
Özen, Ercan
;
Amandeep Singh
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 1-11)
.
2023
Persistent link: https://www.econbiz.de/10014287108
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2
A systematic literature review on factors affecting customer engagement in mobile applications
Sobti, Naina
;
Sharma, Vikas
;
Khanna, Kirti
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 12-25)
.
2023
Persistent link: https://www.econbiz.de/10014287109
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3
An essay on digital culture hybridization : a myth or reality?
Malhotra, Rohit
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 26-37)
.
2023
Persistent link: https://www.econbiz.de/10014287110
Saved in:
4
Banking of the upcoming age : Neo banks
Reepu, Reepu
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 38-50)
.
2023
Persistent link: https://www.econbiz.de/10014287111
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5
Cause-related marketing
Sattar, Muhammad Muzamil
;
Barr, Jacob Charles
;
Sfodera, …
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 71-95)
.
2023
Persistent link: https://www.econbiz.de/10014287118
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6
Challenges of cross-cultural marketing in the current times : to be or not to be global
Gaganjot Kaur
;
Sharma, Shalini
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 96-108)
.
2023
Persistent link: https://www.econbiz.de/10014287120
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Cultural marketing in the digital era
Taneja, Sanjay
;
Gupta, Muskan
;
Bhushan, Padam
; …
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 109-122)
.
2023
Persistent link: https://www.econbiz.de/10014287121
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8
Culture and its influence on elements of marketing mix
Malik, Reena
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 123-130)
.
2023
Persistent link: https://www.econbiz.de/10014287122
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9
Customer engagement through social media
Wadhwa, Riya
;
Bansal, Rohit
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 131-141)
.
2023
Persistent link: https://www.econbiz.de/10014287124
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10
Investigating the impact of joining a business management program on student entrepreneurship intentions : an application of Azjen's TPB
Mishra, Amitabh
;
Pandey, Chandi Prashad
;
Bhushan, Padam
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 202-214)
.
2023
Persistent link: https://www.econbiz.de/10014287131
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