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Origin and branding in international market entry processes
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International market entry strategies
Divrik, Bahar
- In:
Origin and branding in international market entry processes
,
(pp. 1-10)
.
2023
Persistent link: https://www.econbiz.de/10014436756
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2
Market entry strategies
Chakraborty, Oindrila
- In:
Origin and branding in international market entry processes
,
(pp. 11-50)
.
2023
Persistent link: https://www.econbiz.de/10014436760
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3
Logomania in counterfeit luxury brands consumption : the social adjustive function in shifting consumer perceptions and behaviours
Poon, Stephen T. F.
- In:
Origin and branding in international market entry processes
,
(pp. 51-68)
.
2023
Persistent link: https://www.econbiz.de/10014436762
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4
Machine learning suggesting marketing mix
Ambika, N.
- In:
Origin and branding in international market entry processes
,
(pp. 69-81)
.
2023
Persistent link: https://www.econbiz.de/10014436767
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5
A systematic review of the bibliometric literature : branding in marketing strategy
Rosário, Albérico Travassos
- In:
Origin and branding in international market entry processes
,
(pp. 82-116)
.
2023
Persistent link: https://www.econbiz.de/10014436769
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6
Country-of-origin effect and digital marketing : evaluating current and future of marketing
Pinarbasi, Fatih
- In:
Origin and branding in international market entry processes
,
(pp. 117-137)
.
2023
Persistent link: https://www.econbiz.de/10014436772
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7
Traditional specialty food and beverage products : e-commerce, COO effect, and official recognitions
Falcone, Paola
- In:
Origin and branding in international market entry processes
,
(pp. 138-160)
.
2023
Persistent link: https://www.econbiz.de/10014436781
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8
Ingredient branding strategy to improve brand attitude for Chinese brands suffering from country-of-origin effect in foreign markets : an empirical study on BYD TANG Electric Vehicle model
El Haoussine, Youssef
;
Li, Wanjin
;
Li, Yixuan
- In:
Origin and branding in international market entry processes
,
(pp. 161-191)
.
2023
Persistent link: https://www.econbiz.de/10014436786
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9
International brands and corporate strategy : a case study in the wine industry
Reis, Ana Paula Marques
;
Santo, Inês Sá Espírito
; …
- In:
Origin and branding in international market entry processes
,
(pp. 192-232)
.
2023
Persistent link: https://www.econbiz.de/10014436788
Saved in:
10
Internationalization of retailing : the case of Turkish ultra-fast grocery delivery retailer Getir
Atakan, M. G. Serap
;
Ata, U. Zeynep
- In:
Origin and branding in international market entry processes
,
(pp. 233-251)
.
2023
Persistent link: https://www.econbiz.de/10014436791
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