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Year of publication
Subject
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Marktpsychologie 13 Vereinigte Staaten 10 Consumer behaviour 3 Konsumentenverhalten 3 Advertising 2 Advertising effects 2 Markenartikel 2 Marktforschung 2 Theorie 2 Theory 2 Verbraucher 2 Werbewirkung 2 Werbung 2 Werbungsbetrieb 2 Einzelhandel 1 Information 1 Jugend 1 Ladengestaltung 1 Nahrungsmittelverbrauch 1 Retail trade 1 Rundfunkwerbung 1 Sales promotion 1 Schwarze Menschen 1 Sozialstruktur 1 Store design 1 Time 1 Verbrauch 1 Verbraucherberatung 1 Verbrauchsgüter 1 Verkaufsförderung 1 Zeit 1 Ökonometrik 1
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Type of publication
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Article 20
Language
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Undetermined 15 English 5
Author
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Bauer, Raymond Augustine 2 Coulson, John S. 2 Beldo, Leslie A. 1 Casey, Richard F. 1 Foote, Nelson N. 1 Green, Paul E. 1 Halbert, Michael H. 1 Kuehn, Alfred A. 1 Levy, Sidney J. 1 McKenna, Mary L. 1 McNiven, Malcolm A. 1 Mueller, Eva 1 Ramond, Charles K. 1 Ruch, Dudley M. 1 Steiner, Gary A. 1 Wells, William D. 1 Wells, Willliam D. 1 White, Irving S. 1
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On knowing the consumer 20
Source
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ECONIS (ZBW) 20
Showing 1 - 10 of 20
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The perception of value in products
White, Irving S. - In: On knowing the consumer, (pp. 90-106). 1966
Persistent link: https://www.econbiz.de/10003002446
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Children as consumers
Wells, William D. - In: On knowing the consumer, (pp. 138-145). 1966
Persistent link: https://www.econbiz.de/10002982030
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General personality tests and consumer behavior
Wells, Willliam D. - In: On knowing the consumer, (pp. 187-189). 1966
Persistent link: https://www.econbiz.de/10002982079
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Mathematical models consumer behavior
Kuehn, Alfred A. - In: On knowing the consumer, (pp. 193-200). 1966
Persistent link: https://www.econbiz.de/10002062746
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Consumer use of information
Green, Paul E. - In: On knowing the consumer, (pp. 67-80). 1966
Persistent link: https://www.econbiz.de/10002539489
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A look at the American consumer
Mueller, Eva - In: On knowing the consumer, (pp. 23-37). 1966
Persistent link: https://www.econbiz.de/10002540887
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Nagro consumer behavior
Bauer, Raymond Augustine - In: On knowing the consumer, (pp. 161-165). 1966
Persistent link: https://www.econbiz.de/10001879794
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Personality, perception of source, and persuasibility
Bauer, Raymond Augustine - In: On knowing the consumer, (pp. 83-89). 1966
Persistent link: https://www.econbiz.de/10001879834
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Market segmentation and food consumption
Beldo, Leslie A. - In: On knowing the consumer, (pp. 125-137). 1966
Persistent link: https://www.econbiz.de/10001888407
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A study of how new families learn about the market
Halbert, Michael H. - In: On knowing the consumer, (pp. 47-58). 1966
Persistent link: https://www.econbiz.de/10002602937
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