The COVID-19 pandemic has recently had an impact on the stock market all over the globe. A thorough review of the literature that included the most cited articles and articles from well-known databases revealed that earlier research in the field had not specifically addressed how the BRIC stock...

The goal of this study is to look into the connection between Sri Lanka’s fiscal deficit and inflation. Sri Lanka is currently experiencing one of its worst inflation crises in its history, necessitating an investigation into how fiscal deficit affects inflation, as it has been experiencing an...

Blockchain technology was once only associated with the financial industry, but it is now being used in a variety of industries, including education. Researchers all over the world take a keen interest in studying the various applications of blockchain technology for the last 4–5 years. The...

This study aims to determine the impact of health-related views on mobile payment adoption in Sri Lanka from a broader viewpoint. The scale used to quantify each construct was based on earlier research, with modest alterations to fit the pandemic situation. First, an online survey was...

A paradigm shift was observed a couple of decades back when the relationship marketing took over the transactional marketing. Concepts such as customer lifetime value came into existence. Customer lifetime value is nothing but the aggregate income which an organisation can expect from a customer...

The competitiveness of companies and their capacity to join markets have changed as a result of the digital economy. One of the reasons the European Commission will revise the rules governing block exemptions for R&D agreements and begin consulting stakeholders in March 2022 is the impact of...

The study focusses on the legal issues surrounding artificial intelligence (AI), which are being investigated and debated about several European Union initiatives to manage and regulate Information and Communication Technologies. The goal is to discuss the benefits and drawbacks of adopting AI...

This chapter examines the role of the central bank digital currency (CBDC) in achieving the United Nations’ sustainable development goals (SDGs). Digitalisation is transforming the sustainable development landscape, and there is a need for central banks to play a major role in digital...

This study aims to discover and carefully review the academic works pertinent to the concepts and elements of how human resources (HRs) can be managed through digital marketing and its benefits and model of implementation. The HR industry has seen digital transition businesses align their HR...

Based on the poll’s results, the financial services sector is now on the edge of a digital revolution. Financial institutions are undergoing a period of radical change due to technological advancements in the digital sphere. The widespread use of cutting-edge digital technologies in the real...