This chapter is dedicated to mixed methods action research (MMAR). Mixed methods action research is an original and novel approach, suitable for research in complex organisational settings. The misconception that action research is a qualitative method is due in part to the belief that...

Researchers in business increasingly face a deluge of textual data. Often, the challenge is to reveal patterns in what has been said. We describe how interview transcripts can be analysed both qualitatively via thematic analysis, to manually identify latent themes that recur in the text, then...

One of the most cited problems in mixed methods research is weak articulation between the qualitative and quantitative components to capture the complexity of social phenomena. Combining qualitative and quantitative data using a unified and systematic analytic approach could solve this issue....

Organisations and businesses often contain multilevel structures; an individual might be situated within a team, which is nested within a department, which is contained within a company. Multilevel analysis has a strong history in both qualitative and quantitative research traditions but is...

The field of health management is becoming increasingly complex, dynamic and unpredictable. Central to this complexity is the push towards person-centred care, which provides a foundation for high quality care that meets the needs of end-users. As such, new innovative approaches are emerging...

The history of sport dates back to before the first Olympic Games in 776 BC, yet sport management is still considered in its infancy by certain academies of management. As such, sport management scholars gravitate toward more traditional quantitative and qualitative research methodologies in an...

In operational research (OR), practitioners model and analyse real-world issues, and support organizational and policy decision-making. Traditionally, they use quantitative methods, such as optimization, simulation, and statistical analysis. Many also use participative, qualitative modelling...

This chapter reviews a sample of mixed methods research (MMR) studies published in five project management journals between 2016 to 2021 and reviews how the use of MMR has progressed in the project management (PM) field compared with a review completed in 2014 by one of the authors. Our analysis...

Mixed methods research (MMR) has grown over past decade, indicating acceptance of mixed and multiple methods and methodological innovation within business and management research. This chapter presents MMR prevalence study findings from four quality accounting journals: Accounting, Organizations...

Academics in scholarly institutions work collaboratively with external stakeholders to solve real-world problems of mutual interest. Funding for academic research is increasingly competitive, with many academics turning to industry to secure funding. A traditional yet growing collaboration area...