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Sensory marketing : research on the sensuality of products
21
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ECONIS (ZBW)
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Does touch matter? : insights from haptic research in marketing
Peck, Joann
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 17-31)
.
2010
Persistent link: https://www.econbiz.de/10003933166
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2
Touch : a gentle tutorial with implications for marketing
Klatzky, Roberta L.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 33-47)
.
2010
Persistent link: https://www.econbiz.de/10003933169
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3
Understanding the role of incidental touch in consumer behavior
Morales, Andrea C.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 49-62)
.
2010
Persistent link: https://www.econbiz.de/10003933177
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4
Informational and affective influences of haptics on product evaluation : is what I say how I feel?
Childers, Terry L.
;
Peck, Joann
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 63-72)
.
2010
Persistent link: https://www.econbiz.de/10003933184
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5
Scent marketing : an overview
Morrin, Maureen
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 75-86)
.
2010
Persistent link: https://www.econbiz.de/10003933192
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6
The emotional, cognitive and biological basics of olfaction : implications and considerations for scent marketing
Herz, Rachel S.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 87-107)
.
2010
Persistent link: https://www.econbiz.de/10003933200
Saved in:
7
Do scents evoke the same feelings across cultures? : exploring the role of emotions
Lwin, May O.
;
Wijaya, Mindawati
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 109-121)
.
2010
Persistent link: https://www.econbiz.de/10003933208
Saved in:
8
The impact of scent and music on consumer perceptions of time duration
Morrin, Maureen
;
Chebat, Jean-Charles
;
Gelinas-Chebat, …
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 123-134)
.
2010
Persistent link: https://www.econbiz.de/10003933217
Saved in:
9
The sounds of the marketplace : the role of audition in marketing
Meyers-Levy, Joan
;
Bublitz, Melissa G.
;
Peracchio, Laura A.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 137-156)
.
2010
Persistent link: https://www.econbiz.de/10003933252
Saved in:
10
Understanding the role of spokesperson voice in broadcast advertising
Dahl, Darren W.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 169-182)
.
2010
Persistent link: https://www.econbiz.de/10003933275
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