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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
12
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ECONIS (ZBW)
12
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Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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2
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
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3
Understanding customers' insights using attribution theory
Raksmey Sann
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
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4
Marketing strategies of Tham Sing Robusta Coffee in Thailand : SWOT IE and TOWS matrix
Raksmey Sann
;
Rodmanee, Sudarin
;
Chaisit, Sumalee
; …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 29-41)
.
2024
Persistent link: https://www.econbiz.de/10014501020
Saved in:
5
Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara
;
Marikyan, Davit
;
Slade, Emma L.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 42-55)
.
2024
Persistent link: https://www.econbiz.de/10014501026
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6
The paradox of virtuous online presentation : examining the receiver's perceptions of impression management
Gao, Liyu
;
Marder, Ben
;
Lacka, Ewelina
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 56-66)
.
2024
Persistent link: https://www.econbiz.de/10014501050
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7
Online betting intentions : the effect of perceived fairness, navigational enjoyment and playing for fun or to beat the odds
Konietzny, Jirka
;
Caruana, Albert
;
Vella, Joseph M.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 67-79)
.
2024
Persistent link: https://www.econbiz.de/10014501054
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8
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
9
Role of religiosity and spirituality in forming intention to participate in peer-to-peer sharing economy
Goswami, Rahul
;
Chatterjee, Swagato
;
Sakashita, Mototaka
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 88-99)
.
2024
Persistent link: https://www.econbiz.de/10014501108
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10
Better understand post-use behaviours through perceived value : exploratory study
Lebossé, Camille
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 100-110)
.
2024
Persistent link: https://www.econbiz.de/10014501109
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