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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
21
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ECONIS (ZBW)
21
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1
Globalisation versus deglobalisation in the fashion industry
Bowen, Gordon
;
Bowen, Richard
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 339-357)
.
2024
Persistent link: https://www.econbiz.de/10014529117
Saved in:
2
Artificial intelligence and predictive analytics : towards a praxis of personalised shopping experiences
Ozuem, Wilson
;
Willis, Michelle
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 3-26)
.
2024
Persistent link: https://www.econbiz.de/10014529058
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3
Blockchain: technology transforming the fashion industry
Cedrola, Elena
;
Kulaga, Barbara
;
Pomi, Grazia Li
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 27-46)
.
2024
Persistent link: https://www.econbiz.de/10014529062
Saved in:
4
Consumer brand engagement through chatbots
Ohanians, Dessy
;
Wiid, Ria
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 47-66)
.
2024
Persistent link: https://www.econbiz.de/10014529063
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5
From disruption to absorptive capacity : the life cycle of digital marketing innovation for luxury businesses
Faheem Uddin Syed
;
Vianello, Diletta
;
Kvítková, Zuzana
; …
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 67-89)
.
2024
Persistent link: https://www.econbiz.de/10014529065
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6
Augmented Reality (AR) in retailing : customers' experience in luxury fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
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7
Short video adverts : a modern and virtual form of advertising
Willis, Michelle
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 107-131)
.
2024
Persistent link: https://www.econbiz.de/10014529067
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8
Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
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9
Celebrities, social media influencers and reference groups
Chen, Peng
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 185-205)
.
2024
Persistent link: https://www.econbiz.de/10014529073
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10
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
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