This introductory chapter offers an overview of collaborative consumption. As editors of and contributors to this work, our aim is to provide the reader with a deeper understanding of Collaborative Consumption (CC) by acquainting them with the various collaborative efforts beyond the mainstream...

This chapter discusses collaborative consumption through the lens of paradox theory and categorizes four tensions that exist between the sharing and market logics of exchange. Belonging tensions manifest when participants refer to each other as friends while engaging in communal relationships,...

This study uncovers how community structures allow prosumers to collaborate on complex global projects. While prior research has demonstrated that collaborative prosumption involves many difficulties, such as different levels of involvement, skills, or intentions, we lack knowledge about how...

Collaborative consumption at first sounds contradictory in a world where ownership of material goods is of high importance. This chapter contributes to current literature that investigates the link between materialism and collaborative consumption. It does so by examining the materialistic...

This chapter discusses how self-regulation appears in the context of collaborative consumption (CC) communities. Utilising the construct of collaborative engagement platform (CEP), we analyse a self-regulated CC platform and explore what kinds of collaborative practices are being created and...

Repair is an underexamined phenomenon in the marketing and consumer behaviour literature. Self-repair is hampered by a number of factors, including lack of access to parts, repair manuals, and the risk of invalidating product warranties. Given these constraints, repair cafés have developed...

Sustainability needs a comprehensive and complex understanding. Some community-based approaches to collaborative consumption provide embeddedness in a social network, in addition to the sharing or swapping of goods and services. However, it is unclear if such consumer networks can contribute to...

Marketplace violence takes many forms, from shootings at supermarkets, to bombings at concert halls, to terrorist attacks on cafes and restaurants. But in every case, the marketplace itself is the target and the victims are those engaged in community-based consumption in public spaces. When...

Handing down things that one no longer needs to family and friends might be one of the oldest forms of collaborative consumption (CC). Even though the practice of passing on possessions is highly prevalent, scholars have devoted little attention to it. This chapter contrasts second-hand...

Collaborative consumption in the apparel industry is on the rise, resulting in prolonged product life as resale marketplaces become increasingly mainstream. Brands continue to invest in these channels to sustain sales growth and engage customers, even in the face of competition with new...