Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf_id:10014578101
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing management
6
Marketingmanagement
6
Internet marketing
5
Online-Marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Social Web
4
Social web
4
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Brand image
3
Influencer
3
Markenimage
3
Marketing
3
Relationship marketing
3
Brand management
2
Business Intelligence
2
Business intelligence
2
Kaufentscheidung
2
Kraftfahrzeug
2
Markenführung
2
Motor vehicle
2
Purchase decision
2
Viral marketing
2
Virales Marketing
2
Art trade
1
Artificial intelligence
1
Arts
1
Bildungsniveau
1
Book
1
Brand
1
Buch
1
Computerspiel
1
Consumer attitudes
1
Consumer preferences
1
Content Management
1
Content management
1
Corporate Social Responsibility
1
Corporate social responsibility
1
more ...
less ...
Online availability
All
Undetermined
16
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Aufsatz im Buch
16
Book section
16
Language
All
English
16
Author
All
Oliveira, Zaila
2
Teixeira, Sara
2
Ali, Muhammad
1
Ashfaq, Muhammad
1
Barbosa, Belem
1
Behare, Nitesh
1
Behare, Shubhada Nitesh
1
Blanes Sebastián, María García de
1
Brochado, Ana
1
Curras-Perez, Rafael
1
Divrik, Bahar
1
Domingues, Bárbara
1
Firouznia, Maryam
1
Frigenti, Pietro Paolo
1
Graham, John L.
1
Hashem, Mohamad Kamal
1
Kumorowski, Sandra
1
Mahdavi, Mehdi
1
Matías Batalla, David de
1
Pinto, Mariana Oliveira
1
Remondes, Jorge
1
Rosário, Albérico Travassos
1
Ruiz Mafé, Carla
1
Singh, Harshita
1
Singh, Sandeep Kumar
1
Tariq, Waqas
1
Uyanik, Meziyet
1
Waghulkar, Shrikant
1
Wood, Charles
1
Çam, Selim
1
more ...
less ...
Published in...
All
Marketing innovation strategies and consumer behavior
16
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A literature review of marketing intelligence and its theoretical implication for leveraging business
Rosário, Albérico Travassos
- In:
Marketing innovation strategies and consumer behavior
,
(pp. 1-30)
.
2024
Persistent link: https://www.econbiz.de/10015098523
Saved in:
2
Empowering marketing intelligence via text analytics
Çam, Selim
- In:
Marketing innovation strategies and consumer behavior
,
(pp. 31-57)
.
2024
Persistent link: https://www.econbiz.de/10015098533
Saved in:
3
AI integration in e-commerce wishlists: navigating opportunities and challenges
Behare, Nitesh
;
Behare, Shubhada Nitesh
;
Waghulkar, Shrikant
- In:
Marketing innovation strategies and consumer behavior
,
(pp. 58-83)
.
2024
Persistent link: https://www.econbiz.de/10015098548
Saved in:
4
Determining consensus on the acceptance and actions of Metaverse marketing in the Portuguese market
Teixeira, Sara
;
Oliveira, Zaila
- In:
Marketing innovation strategies and consumer behavior
,
(pp. 84-107)
.
2024
Persistent link: https://www.econbiz.de/10015098555
Saved in:
5
Sustainability marketing : the intersection of sustainability and marketing for a better world
Uyanik, Meziyet
- In:
Marketing innovation strategies and consumer behavior
,
(pp. 108-128)
.
2024
Persistent link: https://www.econbiz.de/10015098557
Saved in:
6
Consumer preferences toward socially responsible investments in Germany : an empirical analysis based on religion
Tariq, Waqas
;
Ashfaq, Muhammad
;
Ali, Muhammad
- In:
Marketing innovation strategies and consumer behavior
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10015098563
Saved in:
7
Emotional facets of car driving experience and purchase decision making : a bibliometric review
Mahdavi, Mehdi
;
Barbosa, Belem
;
Graham, John L.
- In:
Marketing innovation strategies and consumer behavior
,
(pp. 147-174)
.
2024
Persistent link: https://www.econbiz.de/10015098565
Saved in:
8
Do customer orientation strategies drive an excellent customer experience? : the case of Abu Khader Automotive
Hashem, Mohamad Kamal
;
Ruiz Mafé, Carla
;
Curras-Perez, …
- In:
Marketing innovation strategies and consumer behavior
,
(pp. 175-198)
.
2024
Persistent link: https://www.econbiz.de/10015098602
Saved in:
9
International marketing strategies for SMEs in the digital world
Divrik, Bahar
- In:
Marketing innovation strategies and consumer behavior
,
(pp. 199-214)
.
2024
Persistent link: https://www.econbiz.de/10015098625
Saved in:
10
Innovations in arts marketing : from art sensationalism to experiential art Fairs
Kumorowski, Sandra
- In:
Marketing innovation strategies and consumer behavior
,
(pp. 215-242)
.
2024
Persistent link: https://www.econbiz.de/10015098627
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
FAQ-Assistent (beta)
×
Loading...
