Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf_id:10015064286
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
8
Consumer behaviour
8
Konsumentenverhalten
8
Relationship marketing
8
Marketing management
6
Marketingmanagement
6
Internet marketing
5
Online-Marketing
5
Artificial intelligence
4
Influencer
4
Künstliche Intelligenz
4
Social Web
4
Social web
4
Consumer preferences
3
Impact assessment
3
Konsumentenpräferenzen
3
Marketing
3
Wirkungsanalyse
3
Advertising
2
Advertising effects
2
Big Data
2
Big data
2
Brand image
2
Brand loyalty
2
Consumer attitudes
2
Customer experience
2
Data
2
Daten
2
Kundenerfahrung
2
Markenimage
2
Markentreue
2
Online retailing
2
Online-Handel
2
Text
2
Tourism marketing
2
Tourismusmarketing
2
Verbrauchereinstellung
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
more ...
less ...
Online availability
All
Undetermined
23
Type of publication
All
Article
23
Type of publication (narrower categories)
All
Aufsatz im Buch
23
Book section
23
Language
All
English
23
Author
All
Sousa, Bruno
2
Tarnanidis, Theodore
2
Akyol, Zöhre
1
Arman Hadi Abdul Manaf
1
Badsheshi, Shradha
1
Bakır, Uğur
1
Baranidharan, S.
1
Bazarcı, Selçuk
1
Becan, Cihan
1
Behare, Nitesh
1
Behare, Shubhada Nitesh
1
Bhasin, Cheryl
1
Dhote, Tripti
1
Dilawari, Hritik
1
Elangovan, N.
1
Fernandes, Paula Odete
1
Ferreira, Nuno
1
Gkiouzepas, Lampros
1
Gorgulu, Sahika
1
Goudira, Eleana
1
Gupta, Shital
1
Hamsini, V.
1
Harison, Elad
1
Ismail, Ahmed Rageh
1
Iyer, Vishwanathan
1
Kalapurackal, Jacob Joseph
1
Kanaveedu, Aswathi
1
Kayarkatte, Narayan
1
Khedr, Nermeen Z.
1
Lahav, Yael
1
Machado, Annaelise Fritz
1
Madeswaran, A.
1
Mahajan, Rashmi D.
1
Manda, Vijaya Kittu
1
Megha, Ashwin
1
Nadeem, Iram
1
Nair, Lakshmi R.
1
Oliveira, Frederico Ferreira de
1
Pathak, Pankaj
1
Patil, Shweta V.
1
more ...
less ...
Published in...
All
New trends in marketing and consumer science
23
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer marketing in navigating trends and ethical considerations
Nadeem, Iram
;
Tunga, Jashmitha
;
Badsheshi, Shradha
; …
- In:
New trends in marketing and consumer science
,
(pp. 1-18)
.
2024
Persistent link: https://www.econbiz.de/10015110667
Saved in:
2
"Is it a machine influencing me?" : an analysis on hyper-realistic AI influencers
Bakır, Uğur
;
Akyol, Zöhre
;
Bazarcı, Selçuk
- In:
New trends in marketing and consumer science
,
(pp. 19-45)
.
2024
Persistent link: https://www.econbiz.de/10015110669
Saved in:
3
"The sense" and its manifestations launch new trends in marketing
Nair, Lakshmi R.
- In:
New trends in marketing and consumer science
,
(pp. 46-71)
.
2024
Persistent link: https://www.econbiz.de/10015110689
Saved in:
4
A conceptual framework for consumer engagement in social media influencer posts
Kanaveedu, Aswathi
;
Kalapurackal, Jacob Joseph
; …
- In:
New trends in marketing and consumer science
,
(pp. 72-88)
.
2024
Persistent link: https://www.econbiz.de/10015110691
Saved in:
5
Blockchain in advertising and marketing : revolutionizing the industry through transparency and trust
Manda, Vijaya Kittu
;
Sagi, Srikantalahari
;
Yadav, Anuradha
- In:
New trends in marketing and consumer science
,
(pp. 89-112)
.
2024
Persistent link: https://www.econbiz.de/10015110692
Saved in:
6
Bridging genomic data and CRM : revolutionizing customer engagement
Behare, Nitesh
;
Mahajan, Rashmi D.
;
Behare, Shubhada Nitesh
- In:
New trends in marketing and consumer science
,
(pp. 113-134)
.
2024
Persistent link: https://www.econbiz.de/10015110702
Saved in:
7
Communicating with consumers in environmental sustainability advertising : an analysis of award-winning ads through text mining and sentiment analysis
Becan, Cihan
- In:
New trends in marketing and consumer science
,
(pp. 135-158)
.
2024
Persistent link: https://www.econbiz.de/10015110703
Saved in:
8
Dynamic strategies and evolutionary trajectories : a comprehensive review of experiential marketing in the soft drink industry
Baranidharan, S.
;
Sankarkumar, Amirdha Vasani
;
Subramani, K.
- In:
New trends in marketing and consumer science
,
(pp. 159-183)
.
2024
Persistent link: https://www.econbiz.de/10015110705
Saved in:
9
From consumer to contributor : navigating the new landscape of user-generated content
Dhote, Tripti
;
Pillai, Samaya Venkatesh
;
Pathak, Pankaj
- In:
New trends in marketing and consumer science
,
(pp. 184-203)
.
2024
Persistent link: https://www.econbiz.de/10015110706
Saved in:
10
Genetic data : a paradigm shift in marketing strategies
Petkar, Neetu Pranay
- In:
New trends in marketing and consumer science
,
(pp. 204-214)
.
2024
Persistent link: https://www.econbiz.de/10015110709
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
